Socializing
I recently tweeted an observation of David Weinberger's on how our language has shifted: Over the past decade, we’ve gone…
Facebook, Scrabble, and the Limits of Free
Like many people (over 400 million), I’m on Facebook on a regular basis. Like a smaller number of people, I…
Leveraging the Offer Within
You don't have to offer everyone the same deal. People are willing to pay more for convenience, choice, or perceived…
Predictive Analytics: 8 Things to Keep in Mind (Part 3)
Theme 3: Integrating third-party data into predictive analysis This is the third installment of the eight part series on predictive…
A story about the power of rules to improve analytic decisions
I was traveling in South Africa last week (keynoting BI 2010) and my favorite online payment system demonstrated not once…
Congress, Privacy, and Marketing to Your Geolocation
Location-based technologies include GPS for mobile devices and new technology in the browsing interface that tracks location using a range…
MDM Streamlines the Supply Chain
I’ve always been a little jealous of ERP development teams. They operate on the premise that you have to standardize…
Afterthought: The third age of math
I'm fascinated by a book I picked up at the library yesterday. It's called Afterthought: The Computer Challenge to Human…
Has the Twitter Trend Reached its Apex – Even Among Marketers?
Part II: Marketing Executive Trends 2010 Results - Social Media Marketing Anderson Analytics and The Marketing Executives Networking Group (MENG)…
Who Remembers Saying “This is where we came in”?
I suspect only a small number of those reading this will recognize the phrase in this blog’s title, “This is…