Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    big data analytics in transporation
    Turning Data Into Decisions: How Analytics Improves Transportation Strategy
    3 Min Read
    sales and data analytics
    How Data Analytics Improves Lead Management and Sales Results
    9 Min Read
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Who Remembers Saying “This is where we came in”?
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Who Remembers Saying “This is where we came in”?
Uncategorized

Who Remembers Saying “This is where we came in”?

GaryCokins
GaryCokins
6 Min Read
SHARE

I suspect only a small number of those reading this will recognize the phrase in this blog’s title, “This is where we came in.” What does it refer to? What does it have to do with enterprise performance management?

If you are old enough, you will recall this phrase when you went to the movies in the 1950s. That was when during the double-feature era before 1960, movie theatres did not list show times in newspapers. If they did, few paid attention to them. You just showed up and entered the dark theatre while one of the movies was playing. You would wait a few seconds for your eyes to adjust to the dark and then shuffle to empty seats. A few hours later came that memorable moment when you or one of your companions would nudge the others and say, “This is where we came in.” Then you’d shuffle out.

This was common. You were not the only ones. It was an ingrained habit to arrive at any old time. Others who came in at some other time did the same thing. People were continuously entering and leaving the theatre. How could we understand the movie’s plot while…


I suspect only a small number of those reading this will recognize the phrase in this blog’s title, “This is where we came in.” What does it refer to? What does it have to do with enterprise performance management?

More Read

How to Assess If a Linux Based Public Cloud Is Best for Your Business
Marketing Budgets and Analysis Paralysis
No Money, No Problem!
Predictive is the new black
Protect your Data

If you are old enough, you will recall this phrase when you went to the movies in the 1950s. That was when during the double-feature era before 1960, movie theatres did not list show times in newspapers. If they did, few paid attention to them. You just showed up and entered the dark theatre while one of the movies was playing. You would wait a few seconds for your eyes to adjust to the dark and then shuffle to empty seats. A few hours later came that memorable moment when you or one of your companions would nudge the others and say, “This is where we came in.” Then you’d shuffle out.

This was common. You were not the only ones. It was an ingrained habit to arrive at any old time. Others who came in at some other time did the same thing. People were continuously entering and leaving the theatre. How could we understand the movie’s plot while watching it beginning at some scene in the middle on to the end, and then from the beginning to the middle? It now seems crazy but our brains seemed to do mental splicing that did not require much effort. But we really lost something in the experience. When you saw the ending prior to the beginning, you did not gain from the introductory set up of the plot and the characters.

This weirdness, to us now, stopped when the movie Psycho, directed by the famous director Alfred Hitchcock, was released. Hitchcock demanded movie theatre owners not let people enter the theatre until the movie was over. Hitchcock did not want people to see this thriller’s ending after movie’s psychological setup. Theatre owners protested, fearing lost ticket sales. But Hitchcock’s demands prevailed, and as is often said, the rest is history.

What is the parallel to enterprise performance management solutions, like strategy maps, scorecards/dashboards, activity based costing, driver-based budgeting and so on? The parallel is organizations routinely start in the middle! They purchase commercial software and then try to figure out how to implement it.

Make no mistake. Commercial software is essential to successfully realizing the benefits of each performance management solution. It is even more critical to integrate the solutions – the heart of realizing the full vision of enterprise performance management. (As full disclosure, my employer SAS sells integrated performance management software.) Performance management software is even more powerful when each methodology is imbedded with analytics of all flavors. The message here is that it is preferable initiate implementing these solutions by first having a strategy and plan for its application combined with motivational inspiration from the executive team and a behavioral change management readiness-for-change program.

Although many organizations do start with purchasing the software and then do the mental splicing, as we once did in the movie theatres, it just works better when you do the setup to achieve the fullest impact. This is how Alfred Hitchcock would have advised us.

TAGGED:analytics
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

big data analytics in transporation
Turning Data Into Decisions: How Analytics Improves Transportation Strategy
Analytics Big Data Exclusive
AI and fund manager software
AI And The Acceleration Of Information Flows From Fund Managers To Investors
Artificial Intelligence Exclusive
sales and data analytics
How Data Analytics Improves Lead Management and Sales Results
Analytics Big Data Exclusive
ai in marketing
How AI and Smart Platforms Improve Email Marketing
Artificial Intelligence Exclusive Marketing

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

big data analytics
AnalyticsExclusiveMarketingNewsPredictive Analytics

How to Use Analytics for Effective Content Marketing

6 Min Read
benefits of data lakes
Big DataData LakeExclusive

The Business And Technological Benefits Of Data Lakes

6 Min Read

Economist or Iconomist?

7 Min Read
real-time location based data for healthcare industry
AnalyticsBig DataExclusiveNewsWorkforce Data

How Real-Time and Location Data Are Revolutionizing the Healthcare Industry

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?