Could this be the next big – whoops, it’s already here!
Spotting trends early-on is the ultimate challenge in marketing. It’s one of the tricks that demand chain management (DCM) solutions…
Intelligent Enterprise: You Can Predict that R Will Succeed
Analyst David Stodder at Intelligent Enterprise also noted the activity around R at the recent Predictive Analytics World conference in San…
Applying Behavioral Economics To Retail
Recently, the McKinsey Quarterly published a brief article titled “A marketer’s guide to behavioral economics“. The author recommends four strategies…
Friendship data: 33Across crunches the numbers [audio interview]
If you leave a comment on this blog post (and I hope you do), how likely is it that you'll…
Socializing
I recently tweeted an observation of David Weinberger's on how our language has shifted: Over the past decade, we’ve gone…
Facebook, Scrabble, and the Limits of Free
Like many people (over 400 million), I’m on Facebook on a regular basis. Like a smaller number of people, I…
Leveraging the Offer Within
You don't have to offer everyone the same deal. People are willing to pay more for convenience, choice, or perceived…
Predictive Analytics: 8 Things to Keep in Mind (Part 3)
Theme 3: Integrating third-party data into predictive analysis This is the third installment of the eight part series on predictive…
A story about the power of rules to improve analytic decisions
I was traveling in South Africa last week (keynoting BI 2010) and my favorite online payment system demonstrated not once…
Congress, Privacy, and Marketing to Your Geolocation
Location-based technologies include GPS for mobile devices and new technology in the browsing interface that tracks location using a range…