By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics in sports industry
    Here’s How Data Analytics In Sports Is Changing The Game
    6 Min Read
    data analytics on nursing career
    Advances in Data Analytics Are Rapidly Transforming Nursing
    8 Min Read
    data analytics reveals the benefits of MBA
    Data Analytics Technology Proves Benefits of an MBA
    9 Min Read
    data-driven image seo
    Data Analytics Helps Marketers Substantially Boost Image SEO
    8 Min Read
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Really Bad Stuff About Social Media
Share
Notification Show More
Latest News
data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security
ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Really Bad Stuff About Social Media
Uncategorized

Really Bad Stuff About Social Media

SundeepKapur1
Last updated: 2010/03/18 at 5:02 AM
SundeepKapur1
5 Min Read
SHARE


Social Media continues down a frenetic pace and can do an effective job in engaging people. I do get frustrated (as I am sure many of you do too) when I hear experts speak without any expertise. What is worse is that some of these experts are listened to and give us all a bad name.

A very big corporations, very senior person was asked, ‘How are you focusing on Social Media?’ His answer, ‘To continue to strive, to meet, and to exceed my customer’s expectations in a dynamic economy, with a focus on values about our core customer and recognition of evolving demographics.’ Deep, profound, and hard to comprehend. This is the vision that has stalled this corporations endeavor into the next step.

Another big corporation showed me their Social Media statement, ‘Our focus is to enrich our customers’ personal lives and to make them more successful by bringing to market exciting and useful products & services, empowering our employees & shareholders, & stakeholders in the process…



Social Media continues down a frenetic pace and can do an effective job in engaging people. I do get frustrated (as I am sure many of you do too) when I hear experts speak without any expertise. What is worse is that some of these experts are listened to and give us all a bad name.

More Read

use ai to get the most out of your social media strategy

Use AI to Get the Most Out of Your Social Media Marketing Strategy

Leveraging Social Analytics for Optimizing Your Marketing Strategy
4 Amazing Time Saving Analytics Tools For Social Media Marketing
How Data Science Is Revolutionising Our Social Visibility
How Businesses Are Using Big Data For Social Media Marketing?

A very big corporations, very senior person was asked, ‘How are you focusing on Social Media?’ His answer, ‘To continue to strive, to meet, and to exceed my customer’s expectations in a dynamic economy, with a focus on values about our core customer and recognition of evolving demographics.’ Deep, profound, and hard to comprehend. This is the vision that has stalled this corporations endeavor into the next step.

Another big corporation showed me their Social Media statement, ‘Our focus is to enrich our customers’ personal lives and to make them more successful by bringing to market exciting and useful products & services, empowering our employees & shareholders, & stakeholders in the process.’ I bobbled my head in awe!

A CEO of an online retail software company made a statement in January 2009, ‘Social Media will be gone in 2010!’ Of course, he had a bias – his software allowed you to invest in search marketing and he was concerned that he would be cutting into his margins.

A learned & esteemed internet consultant made a statement in January 2010, ‘Social Media is too expensive, too hard, and almost impossible to justify!’ What was his bias? He was a very intelligent guy and explained that by partnering with him he would break down the hard part for you. He still charges a pretty penny and knows how to justify his invoice.

A VP of marketing spoke to people last week and told people that they should hold back their investment in social media. Her rationale was that it was still emerging, still evolving, and left a lot of questions about how it could replace advertising in print or on TV. Of course, her bias was that she was in charge of promoting her Direct Response Marketing company that focused on direct mail & TV advertising.

A business owner hired a social media consultant. Six days and $45K later, the proposal was a Social Media Playbook. Rohit Bhargava, Augie Ray, Jason Baer, & Shiv Singh – you folks would be proud to know that your work was quoted in this consultants playbook. Six months later, this business is still figuring out how to implement what the consultant ordered.

(By the way Rohit, Augie, Jason, & Shiv are outstanding writers on Social Media, you can actually read about some great social media articles at Social Media Today.

Do join our Service in Action call on Friday March 26, as we focus on some very practical examples of social media – with a focus on simplicity, practicality, & driving ROI.

Link to original post

TAGGED: roi, social media
SundeepKapur1 March 18, 2010
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

use ai to get the most out of your social media strategy
Social Media Analytics

Use AI to Get the Most Out of Your Social Media Marketing Strategy

6 Min Read
leveraging social data for ROI
Social Media Analytics

Leveraging Social Analytics for Optimizing Your Marketing Strategy

9 Min Read
social data analytics
Social Media Analytics

4 Amazing Time Saving Analytics Tools For Social Media Marketing

9 Min Read
revolutionising our social visibility
Artificial Intelligence

How Data Science Is Revolutionising Our Social Visibility

12 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?