Online and offline become 1: a new era has begun (part 1)
I recently came across two interesting articles that are closely related to our Customer Online Targeting (COT) tool. Both are…
A/B Testing and the Need for Clear Business Objectives
The website http://videolectures.net/ contains a wealth of interesting lectures on a wide variety of topics, including data mining. I was reminded…
Four Essentials for Enabling Pattern-Based Strategies
Economic turmoil has brought widespread recognition that businesses must improve their ability to identify and act on signs of change.…
Up in the Air
Did you see the movie Up in the Air starring George Clooney? Those of you who have not seen it…
Data Visualization a Big Winner in Knight Challenge
Data viz has an established role in business—but these days it’s also gaining traction in the realm of public service. …
The Enterprise 2.0 Consultant
I was heading to work for my new client this week when something fairly mundane happened to me. While entering…
From Search to Share: How Google can win in the Social Age
Google is one of the great success stories of internet age. Given its mission to organize the world’s information and…
