Segmentation is About Precision
Precision is a key tactic to creating relevance & engagement. To achieve this precision, you have to focus on your…
Agile AND Industrial Analytics
I wrote a post called “It’s time to industrialize analytics” for Smart Data Collective a little while ago and it…
Why count on the brain for truth?
Try this. Hold your thumb as far away as you can from your eye. That represents about one percent of…
Banks, Risk Disclosure and Text Analytics
A UK-based MSc student of Kingston Business School - Christos Gkemitzis- had an idea for his MSc project which immediately…
The Data-Decision Symphony
As I have explained in previous blog posts, I am almost as obsessive-compulsive about literature and philosophy as I am…
Finding Important Data for a Modeling Exercise
Crosstabs, boxplots and scatterplots can be effectively used to find 'important data' amidst the growing tidal wave of information from…
The Long Term Value of Community Relations
Most marketers have a careful eye on metrics, such as cost per lead, conversion rates, and the holy grail of…
Learning about data warehousing for mid-sized companies
My focus on the mid-market has caused me to speak with and work with companies looking at business intelligence from…