Some Basic (Absolute) Analytics
544 Views
I meet and learn from a number of email marketers who are true devotees to the science of analytics – dissecting the opens, clicks, conversions and even abandoned transactions to learn more about their readers, customers and prospects.
I meet and learn from a number of email marketers who are true devotees to the science of analytics – dissecting the opens, clicks, conversions and even abandoned transactions to learn more about their readers, customers and prospects. They segment recipient lists, version content, alter creative and test everything from timing to offers.
This science is more specific to the individual marketer rather than the program or industry… so, unfortunately, there’s no one best answer, however, here are a few suggested items to get you into the right mindset:
· Heat Maps – Are you analyzing your content to see where people are clicking – main logo, primary offer or other things? Experiment with the layout to see how it affects their click behavior, simple changes like adding product category navigation can help boost click rates. If they’re clicking on the View email online link, consider revising (creating) a multi-part email.
· Simple Subject – Test which subject line elements stimulate more opens, for instance, try words relating to:
· Urgency – Hurry, Ends Soon, Only X days left
· Discount – Dollars or percentage off versus no discount message
· Exclusivity – Just for You, Exclusive, Sneak Peek, Pre-Sale or Be the First
Start experimenting (safely); simply looking at the results strengthens your segmentation, message content etc. It also enhances your bond with your recipients and helps broaden your talents as a marketer.
Trending Now
2
IT
33 shares2,446 views
33 shares2,446 views
Is A Big Data A Blessing Or A Curse To The Old Internet?
Andrej Kovacevic - April 17, 20193
Internet of Things
27 shares2,483 views
27 shares2,483 views
Small Devices Will Play a Huge Role in the Future IoT
Rehan Ijaz - April 16, 20194
Big Data
51 shares2,868 views
51 shares2,868 views
5 Innovative Ways Big Data Is Shaping Cities Of The Future
Ryan Kh - April 16, 20195
Analytics
45 shares2,799 views
45 shares2,799 views
How Wix Is Using Predictive Analytics To Deliver Top-Tier Websites
Annie Qureshi - April 16, 20196
Big Data
24 shares2,293 views
24 shares2,293 views
4 Email Tracking Software Tools That Leverage Big Data
Matt James - April 15, 20197
Analytics
37 shares2,096 views
37 shares2,096 views
You must log in to post a comment.