To Test or to Target? Where to start for best ROI?
The previous post had concrete recommendations for proving the ROI of behavioral targeting. Several smart comments were left by readers…
More intelligent processes – a video and presentation
I spoke at an IBM event in Paris recently on More intelligent processes – choices and results. You can see…
Predictive Models are Only as Good as Their Acceptance by Decision-Makers
I have been reminded in the past couple weeks working with customers that in many applications of data mining and…
Dilbert, Data and Decision-making
So the question you need to ask yourselves is this – how much like Dilbert’s company do I want my…
Improving customer interactions one decision at a time
William Band at Forrester (@waband) recently tweeted that his next research project was: When to use CRM apps vs BPM…
5 Reasons Why I Won’t Build That For You (it’s not just because I said so)
Turning down projects (or redirecting ones that are on the wrong track) is the only path toward some semblance of…
Gathering BI/DW requirements
There was a great article this week over on the Requirements Network – Data Warehouse / Business Intelligence Requirements Elicitation.…