Evolution of Change: Signs for the Future of Business
I like taking the time once in a while to tie different trends together, it just helps me focus on…
Website Geo-Targeting as a Forecasting and Budgeting Tool
Capturing an individual's postal or zip code on a website form can provide valuable information for forecasting sales and planning…
The TV revolution: Changing the players
Picture the American industrial economy in about 1960 (before the global and information economies rejiggered things). In the middle was…
Very Simple Segmentation Ideas for Retailers
Segmentation Strategy is a pretty common theme among eMarketers; we’ve covered some simple strategies in other posts on the blog…
Using predictive analytics for fantasy football
You'd think that a master of predictive analytics would steer clear of emotional entanglements with the lowly Detroit Lions. But…
Enterprise Information: Managing and Mitigating Risk
As new forms of content and communication are developed, organizations are increasingly faced with a high volume and complexity of information. Adding to…
Business Intelligence Solutions Aid Financial Services Fraud Prevention
In recent years, financial services have seen the regulations continue to pile on as this industry is riddled with fraud. …
