Tracking the Customer Journey Is Critical for Engagement
Competition for customers is more intense today than ever before, and companies struggle to differentiate themselves from the competition. Our…
The Economic Impact of Cloud Goes Beyond Business Cost Savings
RingCentral published a report last year in conjunction with Forrester that looked into the economic impact of adopting cloud. RingCentral…
Are You Overlooking 5 Critical IT Security Measures?
Let me ask you something: How well equipped is your company to deal with and respond to a potential data…
Big Data News Bulletin: The Stories You Can’t Miss in Feb/March 2015
D J Patil announced as first Whitehouse Chief Data ScientistBarack Obama is said to have hand-picked D J Patil as…
Blockchain Technology Explained: Powering Bitcoin
Microsoft recently became the latest big name to officially associate with Bitcoin, the decentralized virtual currency. However, the Redmond company did…
Using Decision Modeling to Make Predictive Analytics More Pervasive
Back in May of last year, Wayne Eckerson published “Making Predictive Analytics Pervasive“. It’s a great report with some really…
A New Generation of Analytics Offers Help for Sales
All lines of business are under pressure to meet targets and deliver expected results, but none is under more pressure…
Careful: Don’t Drown in Your Data Lake!
You’ve probably heard of data warehousing, but now there’s a newer phrase doing the rounds, and it’s one you’re likely…
Four Ways to Develop Customers for Life
Take a minute to think about your ideal customer. This looks different for every business, but there’s a common thread,…
DDoS – The Greatest Tool of Hackers in 2015
Internet – One of the greatest technological gifts to humans in the modern era. On top of this, the introduction…
