Retail Data Monetization: Are you sitting on top of a retail goldmine?
The majority of sales generated in the 4.5 trillion dollar US retail market is in-store and the volume of transaction data collected…
How to Create Effective B2B Retargeting Campaigns
Does your sales team wish that they could create some sort of relationship with prospects before reaching out to them…
5 Ways to Improve Organizational Learning with Big Data Analytics
Some things can never change when the concept of internet boom is taken into account. Since the dawn of human…
Enhancing Personalization Through Explicit User Feedback
When we talk about customer data and how it's obtained (at least in the context of the internet industry), one…
Going Beyond Good IT: What Makes Great Business Technology?
We have a lot of worthy competitors in the markets we serve. They provide really good IT services. Some of…
NPV Considerations for Open Source Big Data Technologies
Mention the words “open source” and all kinds ideas probably come to mind such as “free”, “agility”, and “speed”. However,…
How Technology Can Strengthen the Relationship between CFOs and CEOs
The relationship between a CEO and CFO is one of the most vital partnerships in any company. In the almost…
Enriching Your Account Universe: Turn Data into Revenue
There is an 8x increase in ROI on personalized campaigns, according to Forrester Research. While B2C marketers have been doing…
Cloud Computing: Cost Saver or Additional Expense?
If you are an IT professional managing large blocks of data on-premises, you have probably heard from your industry peers…