How to Segment Your Customer Database (Frequent Flyer Edition)
Step by step guide on implementing a customer segmentation solution - without paying millions of dollars for an enterprise platform.Customer micro-segmentation…
Ways CRM Adoption Creates Seamless Revenue Making Opportunities
Make a customer, not a sale - “Katherine Barchetti”Well, in today’s highly competitive business world it’s not that easy. Building…
3 Ways 3D Printing and Big Data Can Work Together
Printing in 3D has become a practical reality that has changed the way people think about production and manufacturing. Now…
Technology Factors to Consider when Acquiring a New Business
Mergers and acquisitions can be complicated. You’re buried in spreadsheets and profit and loss reports, conducting interviews and trying to…
Keeping Sales & Marketing Data in Order: What startups must learn from the enterprise.
Nowadays it’s hard to find a startup CEO or CTO who’s not thinking about how their company can maximize the…
Data Security – Why Your Investments May Not Be Enough
The 2015 hacking of the IRS database that gave criminals access to details of more than 700,000 tax payers in…
Marketing Planning Improves Performance
As global business increases competitive pressures, marketing departments face new challenges. They must anticipate and respond to frequently changing customer…
Big data analyst applications and data recovery
When it comes to data recovery the current best practice employed by any organization is based on two key factors;…
