Call for Contributors

Did you know that you can contribute to SmartData Collective? That’s right, SDC has an open call for contributors and…

Editor SDC
2 Min Read

Use Big Data to Increase Direct Sales Bottom Line

Big data can be overwhelming. But parse through it and you may find that it aids tremendously in marketing and…

jessoaks11
6 Min Read

How Airlines Measure Loyalty Using Big Data & Analytics

An ongoing debate in the loyalty world is what type of customer is more important? One that spends big on…

Mark Ross-Smith
10 Min Read

IT Outsourcing: Benefits, Risks and Best Practices

With CRM, BI, storage, document management and other systems moving rapidly to the cloud, companies that are slow to make…

Annie Bustos
6 Min Read

How to Segment Your Customer Database (Frequent Flyer Edition)

Step by step guide on implementing a customer segmentation solution - without paying millions of dollars for an enterprise platform.Customer micro-segmentation…

Mark Ross-Smith
7 Min Read

Ways CRM Adoption Creates Seamless Revenue Making Opportunities

Make a customer, not a sale - “Katherine Barchetti”Well, in today’s highly competitive business world it’s not that easy. Building…

Shraddha Tewari
7 Min Read

3 Ways 3D Printing and Big Data Can Work Together

Printing in 3D has become a practical reality that has changed the way people think about production and manufacturing. Now…

Joe B. Peters
6 Min Read

Technology Factors to Consider when Acquiring a New Business

Mergers and acquisitions can be complicated.  You’re buried in spreadsheets and profit and loss reports, conducting interviews and trying to…

Entech Marketing
5 Min Read