On the social web, it’s not always easy to distinguish marketers from regular citizens. With the explosion of online marketing in recent years we’ve seen all sorts of ethically dubious practices, like PR agencies posting “impartial” product reviews about their clients and “independent” bloggers failing to disclose freebies and other considerations from the companies that they write about. In the latest installment of Social Media Today’s Best Thinkers series, ethics guru Randy Cohen (former ethics columnist for the New York Times Magazine), and marketing expert Paul Rand discuss the emerging ethics of blogging.
Our panelists will explore the following questions, and yours:
- How do we distinguish opinion, information and marketing in the blogosphere?
- What are appropriate disclosure requirements for corporate bloggers?
- Can you be an objective blogger?
Will definitely be a great discussion! Register now, click HERE!