Uncategorized
663 views

Marketing Tips: The Offensive Tackle – B2B Marketing Engaged with Sales

michgoetz - April 22, 2009

B2B marketing has come a long way from high cost media campaigns, goofy gifts, and stacks of collateral. With the maturation of CRM and expanded communication avenues,…

Business Intelligence
620 views

Social Media: Back to Spreadsheets

michgoetz - April 15, 2009

It’s a dirty word right now - spreadsheets.  IT departments want to remove our dependence on spreadsheets and convert us over to a secure, controlled, shared, and…

Business Intelligence
591 views

Stuck in First Gear

michgoetz - April 4, 2009

Big investments were made in recent years in IT.  IBM, Oracle/Siebel and SAP lead the market and were successful not only with the multi-national enterprise companies but,…

Business Intelligence
651 views

Who I Want at the Business Intelligence Table

michgoetz - March 27, 2009

Go and look at any guide on implementing Business Intelligence (BI) and invariably executive leadership is touted as a must.  I couldn’t agree more.  In the end,…

Business Intelligence
1232 views

How to Measure the Business Impact of Data Quality

michgoetz - March 26, 2009

So, you want to invest in data quality but you need to prove ROI before you get the resources. Intuitively you know that data quality is impacting…

Business Intelligence
721 views

Starting Your Business: Data From the Ground Up

michgoetz - March 23, 2009

It is easy when starting up a business to think about selling first, marketing and database management later.  Afterall, revenue is the most important thing to focus…

Business Intelligence
725 views

Translating Awareness to Consideration Set in B2B

michgoetz - March 21, 2009

Want to improve lead quality?  Focus on knowing when a customer includes you in their consideration set.It is one thing to get someone to notice you, it…

Business Intelligence
1056 views

Social Media Profile Management

michgoetz - March 10, 2009

Managing B2B customer information has never been easy. CRM systems are rife with bad data and an inability to manage customer and contact profiles. Add subscription management…

Business Intelligence
790 views

SMB Market Intelligence for the C-Suite

michgoetz - January 28, 2009

Ask a CXO what business intelligence is and you'll probably get a quizzical look. If you talk to business and IT professionals and ask them to define…

Business Intelligence
727 views

What is Holding Your Business Intelligence Practice Back?

michgoetz - January 15, 2009

I recently watched a Charlie Rose interview with Léo Apotheker, co-CEO and a member of the Executive Board of SAP AG and Andrew Mcafee of the Technology…