B2B marketing has come a long way from high cost media campaigns, goofy gifts, and stacks of collateral. With the maturation of CRM and expanded communication avenues,…
It’s a dirty word right now - spreadsheets. IT departments want to remove our dependence on spreadsheets and convert us over to a secure, controlled, shared, and…
Big investments were made in recent years in IT. IBM, Oracle/Siebel and SAP lead the market and were successful not only with the multi-national enterprise companies but,…
Go and look at any guide on implementing Business Intelligence (BI) and invariably executive leadership is touted as a must. I couldn’t agree more. In the end,…
So, you want to invest in data quality but you need to prove ROI before you get the resources. Intuitively you know that data quality is impacting…
It is easy when starting up a business to think about selling first, marketing and database management later. Afterall, revenue is the most important thing to focus…
Want to improve lead quality? Focus on knowing when a customer includes you in their consideration set.It is one thing to get someone to notice you, it…
Managing B2B customer information has never been easy. CRM systems are rife with bad data and an inability to manage customer and contact profiles. Add subscription management…
Ask a CXO what business intelligence is and you'll probably get a quizzical look. If you talk to business and IT professionals and ask them to define…
I recently watched a Charlie Rose interview with Léo Apotheker, co-CEO and a member of the Executive Board of SAP AG and Andrew Mcafee of the Technology…
