How Master Data Management Improves Your Understanding of the Customer
Like other enterprise functions, marketing cannot exist as a silo, especially when…
Customer-Focused Marketing: Automation Is the Easy Part
Marketing automation (MA) is a hot topic right now – it's also…
The New Data-Savvy Adaptive Marketing
Marketers for many organizations are facing evolutionary pressures to transform marketing practices…
“Lean is not a destination, it’s a journey.”
Lessons in Quality, Reliability, and Risk Originally published on Hub Designs Magazine May…
Business Priorities Point the Way for MDM
Like data integration processes, MDM solutions can be seen at times as…
Platform is in the Eye of the Beholder
My friend and colleague Phil Simon recently published a new book called…
Ungoverned Spaces: Innovating Information Flow
Agile Governance to Ensure that Reliable Information is Available Anywhere Anytime A…
Big Data, Intelligence and Multi-Faceted Innovation
I’m using this diagram (below) in two posts – this one,…
Connecting Data Governance to Business Outcomes That Matter
Process-centric initiatives are often optimal approaches for the things that companies want…
Data Management: Reaching Into the Cloud
In a form of “shadow IT”, Line-of-Business groups have been turning to…