The New Data-Savvy Adaptive Marketing

October 11, 2012
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Marketers for many organizations are facing evolutionary pressures to transform marketing practices and processes to the always-on state of Adaptive Marketing, a new iteration of direct marketing that wants to engender a unique brand experience for individual customers. At the heart of Adaptive Marketing is a customer-focused organization that is committed to constantly re-craft product offerings, sales initiatives and marketing tactics to match individual customer needs and wants.
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