Customer-Focused Marketing: Automation Is the Easy Part

February 27, 2013
621 Views

Marketing automation (MA) is a hot topic right now – it’s also in the early stages of potentially becoming an integral component of engendering positive customer interactions. Quite a bit has been written about what comprises current marketing automation capabilities. Most use cases center on email drip marketing and lead management / nurturing – done well, they can make a big difference for many companies.
(more…)