Valuable Big Data Insights via Nike+ Gamification Platform
Analytics
2518 views
Analytics
2518 views

Valuable Big Data Insights via Nike+ Gamification Platform

Datafloq - April 23, 2013

Nike turned the most uncomplicated sport in the world, running, into a data-driven social sport that gives users access to tons of data about their personal achievements.…

Will Big Data Mark the End of the Market Research Industry?
Big Data
1379 views
Big Data
1379 views

Will Big Data Mark the End of the Market Research Industry?

Datafloq - April 19, 2013

Big data is disrupting the world, society and all industries. One industry that will definitely notice these waves of change is the market research industry. The new…

Best Practices
3111 views

Zynga: A Big Data Company Masquerading as a Gaming Company

Datafloq - April 5, 2013

How much data does an online game developer like Zynga create and use on a daily basis? The answer is, not surprisingly, a lot. They operate at…

Big Data Empowers the InterContinental Hotel Group
Analytics
1348 views
Analytics
1348 views

Big Data Empowers the InterContinental Hotel Group

Datafloq - March 27, 2013

With 4,602 hotels across the globe and 675,982 hotel rooms, the InterContinental Hotel Group is collecting massive amounts of data across its seven brands. Since a few…

Analytics
1589 views

Will Big Data Finally Turn CRM Into Something Valuable?

Datafloq - March 25, 2013

Customer Relationship Management involves a company’s interaction with current and future customers. It is a combination of all customer contact moments and it is used to provide…

Best Practices
8412 views

Walmart Makes Big Data Part of Its DNA

Datafloq - March 17, 2013

Walmart started using big data even before the term big data became known in the industry and in 2012 they moved from an experiential 10-node Hadoop cluster…

Big Data Ethics: 4 Principles to Follow
Best Practices
1840 views
Best Practices
1840 views

Big Data Ethics: 4 Principles to Follow

Datafloq - March 13, 2013

The possibilities of big data are enormous, but moving into the big data era carelessly will have massive ethical and privacy impacts. We should master the technology…