Business Intelligence
800 views

The Hidden Benefits of Text Based Email

CariBirkner - December 30, 2008

As an email analyst, I found it hard to believe that there is an actual benefit in text based email.  When you review thousands of emails a…

Business Intelligence
605 views

Reputation Registry Goes Live@The DMA

CariBirkner - December 30, 2008

Reputation Registry Goes Live@The DMA The DMA will now require member companies to authenticate their email and according to the DMA it is very likely that most…

Business Intelligence
664 views

Yahoo Joins in Using Return Path’s Sender Score Certified

CariBirkner - December 30, 2008

Beginning in January, Yahoo will join an impressive number of ESPs and email filtering services in using Return Path’s Sender Score Certified whitelisting program to give inbox preference…

Business Intelligence
524 views

Massachusetts’ New ID Theft Protection Regulations- Extended Deadline

CariBirkner - December 30, 2008

In light of emerging economic uncertainties for companies, Massachusets has extended the deadline for compliance with its new consumer privacy guidelines. 201 CMR 17.00 was originally set…

Business Intelligence
556 views

Where’s the Target Audience?

CariBirkner - December 2, 2008

As I sit here looking at my inbox I wonder why I get Pamper’s, AARP, and Viagra based emails? I am a 37 year old single guy.…

Business Intelligence
676 views

Protecting Email Reputation Locally and Globally

CariBirkner - November 25, 2008

As cases of fraud and criminal activity are known to increase during the holiday season, online criminals will find more creative ways to leverage email. Vigilance becomes the key to protecting…

Business Intelligence
714 views

Using Email Intelligence to Increase ROI in an Tough Economy

CariBirkner - November 21, 2008

As we enter the fourth quarter, the busiest online shopping season begins and the economy waffles with uncertainty, email marketers will need to use every tool in…