Data Mining
531 views

Privacy Policy Perspectives

CariBirkner - February 25, 2010

Whenever a site asks me to read their privacy policy before entering my info, my immediate reaction is to just skip it, dismiss it as a waste…

Data Mining
558 views

Nations’ Privacy Laws Clash

CariBirkner - November 24, 2009

James Michael, Associate Senior Research Fellow, is holding a lecture December 1st 2009 in London, England, discussing the conflicting privacy laws between Europe and the United States.…

Uncategorized
666 views

Cisco Launches WebEx Mail

CariBirkner - November 10, 2009

Today Cisco is launching its new email software Cisco Webex Mail, according to Ferris Research. This new e-mail system is touting substantial benefits over Microsoft Exchange including…

Uncategorized
707 views

Surprising Email Study

CariBirkner - November 2, 2009

A recent survey conducted in Boston, MA, by smartFOCUS revealed that a staggering 75% of respondents had bought products or services as a direct result of receiving…

Uncategorized
654 views

Epsilon Reports Increases in Email Marketing Stats

CariBirkner - October 28, 2009

Epsilon’s “Email Trends and Benchmarks” reports a distinct upward trend from last year in key aspects of email marketing. Open rates (up 18.2% from last year), and…

Uncategorized
759 views

Email Marketing Continues to Thrive, Say the Stats

CariBirkner - September 29, 2009

A lot of businesses and consumers are really feeling the hammer come down fiscally, and the advertising industry is no exception. Over 37% of print marketers and…

Uncategorized
690 views

Building Trust with Consumers: Is Disclosure Enough?

CariBirkner - September 16, 2009

As the fourth quarter approaches, think about the number of transactions that will occur online—many through email—and the amount of data that will be pumped across the…

Uncategorized
530 views

Privacy Legislation and Affiliate Marketing

CariBirkner - July 27, 2009

New legislation regarding consumer privacy on the web has recently come to light and is expected to be decided upon by 2010 (link). The topics discussed include…

Uncategorized
646 views

Email and the Environment

CariBirkner - June 19, 2009

As technology becomes more prevalent in our everyday lives, direct mail becomes less relevant and email seems to be the logical next step. That point is made…

Uncategorized
622 views

Conficker Virus Reveals It’s True Purpose

CariBirkner - May 19, 2009

Since November of last year much speculation has postulated regarding the purpose of the Conficker virus infection. It was theorized to be a large scale infection that…