Using Email Intelligence to Increase ROI in an Tough Economy

November 21, 2008
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As we enter the fourth quarter, the busiest online shopping season begins and the economy waffles with uncertainty, email marketers will need to use every tool in their lineup to fight for their portion of the holiday consumer dollar. This tough economy means businesses, affiliates and competitors will be pushing the limits to stay competitive.
Last month, LashBack executives […]

As we enter the fourth quarter, the busiest online shopping season begins and the economy waffles with uncertainty, email marketers will need to use every tool in their lineup to fight for their portion of the holiday consumer dollar. This tough economy means businesses, affiliates and competitors will be pushing the limits to stay competitive.

Last month, LashBack executives attended the eco/LAP Sixth Anual German Anti-Spam Conference in Wiesbaden, Germany, where they learned the implications of increasing cases of fraud and criminal activity in response to a global economic downturn.  In addition, instances of criminals leveraging corporate email infrastructures to send mail both through open relays and secured relays are on the rise once again.

LashBack feels the best way to respond to the recent downturn in the economy is by equipping your email program with intelligence tools that will enhance your competitive edge in the coming months.  That said, there is no time like the present to take full advantage of LashBack’s growing archive of 170,000,000 commercial email messages and constant stream of 3 million messages per day.

Affiliate Loyalty is a service that enables ad networks to see what direct affiliates are sending on their behalf and- for the first time- on behalf of the competition.  By using LashBack’s data, networks are able to learn who is loyal and see which offers are being sent with which networks.

BrandAlert is a service utilized by advertisers and email marketers that is powered by a searchable archive of over 170 million commercial email messages.  BrandAlert can be used both to enforce mailing policies and monitor the sending behavior of third parties, or to monitor the sending behavior of competitors based on search terms or key phrases related to specific products or brands.  For example, using BrandAlert, one LashBack client is able to vet traffic from third parties whom they have not given permission to mail on their behalf.  Other clients use BrandAlert searches to check out the specific email offers and creatives sent by their competitors.

ListMonitor is another intelligence tool which allows list owners and managers to automate seeding of their data directly or smartly seed any data collection website or reg-path with unique seed addresses.  By using ListMonitor, you can see the offers sent to your list for multiple seed addresses in one location to monitor frequency, volume and offer type and ensure your data is not being abused.

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