Where’s the Target Audience?

December 2, 2008
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As I sit here looking at my inbox I wonder why I get Pamper’s, AARP, and Viagra based emails? I am a 37 year old single guy. Is there an email psychic out there that knows that I want these things? I don’t want any of these advertisements. What I do like to see are deals on computer products, health food items, and local events. I like to see messages that are directed toward my personal interests. Not some blind attempt to get my attention. It

As I sit here looking at my inbox I wonder why I get Pamper’s, AARP, and Viagra based emails? I am a 37 year old single guy. Is there an email psychic out there that knows that I want these things? I don’t want any of these advertisements. What I do like to see are deals on computer products, health food items, and local events. I like to see messages that are directed toward my personal interests. Not some blind attempt to get my attention. It never works!

How did I get on these lists of annoying mailings? It was my own fault! I bought a phone through a website and hurryingly hit submit before I noticed a box checked allowing partners and affiliates to send me unsolicited email. Read the fine details. I have tried to unsubscribe without success. Now advertisements are sent to me blindly. This all being said, it seems that advertisers and publishers would want their mailings to reach their target audience. It would drive click through sales and increase deliverability. The current system is broken.

~MOE

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