Data Mining
555 views

The House, the FTC and New Privacy Legislation

CariBirkner - May 11, 2009

Growing concern over behavioral advertising, specifically ISP-based advertising has caused members of the House to propose drafting new online privacy laws. There are two sides to the argument surrounding…

Predictive Analytics
693 views

Email Gaining Ground, Says Forrester

CariBirkner - May 1, 2009

A study by Forrester Research and covered by Ken Magill at DirectMag  finds interesting stats on how  email marketing has been effected by today’s economy. Forrester reported a slight increase in consumer e-mail…

Data Mining
587 views

Embracing Email Authentication a Must

CariBirkner - April 23, 2009

The Online Trust Alliance (www.otalliance.org) announced that 56% of government websites and only 45% of major online retailers have implemented an email authentication system. This could spell…

Uncategorized
800 views

ESPC Sets Deadline to Require MD5 Hash Encryption

CariBirkner - April 22, 2009

As of September 1, 2009, MD5 hash suppression file encryption will be required for all ESPC members. Stolen suppression files and lingering cases of suppression list abuse have long…

Business Intelligence
664 views

International Safe Harbor; Complying with EU Data Privacy

CariBirkner - April 20, 2009

  With the expansion of LashBack email intelligence and compliance services in Europe and the acquisition of new European sources of data, LashBack becomes a truly global company. In order to ensure our data is…

Business Intelligence
687 views

Making the Most of the Unsubscribe Process

CariBirkner - April 10, 2009

A topic that seems to be buzzing around the email expert community  is the question of where to place the unsubscribe link in an email message. Loren McDonald recently…

Business Intelligence
680 views

Facebook Blocks Spammers with Restraining Order

CariBirkner - April 8, 2009

Facebook filed suit against three individuals that allegedly were involved in a phishing and spamming scheme that compromised a lot of Facebook accounts by sending unwanted wall posts…

Business Intelligence
717 views

Supreme Court Turns Down Case Examining State Email Laws

CariBirkner - March 30, 2009

As reported by CNN.com, in the final chapter of a lengthy battle to uphold state email legislation by the Virginia state A.G., the U.S. Supreme Court has declined…

Business Intelligence
586 views

Good Marketing / Bad Economy

CariBirkner - March 24, 2009

It’s no surprise to hear these days about companies cutting budgets, implementing layoffs, and in some cases closing up shop. Nationally and globally, we are experiencing financial woes.…

Business Intelligence
1177 views

Ad Industry Groups Begin New Anti-Regulatory Campaigns

CariBirkner - March 23, 2009

It appears the IAB may be preparing to make the case for less regulation in online advertising. According to a new MediaPost article by Wendy Davis, the IAB has…