Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Epsilon Reports Increases in Email Marketing Stats
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Epsilon Reports Increases in Email Marketing Stats
Uncategorized

Epsilon Reports Increases in Email Marketing Stats

CariBirkner
CariBirkner
2 Min Read
SHARE

Epsilon’s “Email Trends and Benchmarks” reports a distinct upward trend from last year in key aspects of email marketing. Open rates (up 18.2% from last year), and volume have increased across many US and Canadian companies. On the flip side, stats have gone down from last quarter in regards to deliverability, which suggests isps and […]

Epsilon’s “Email Trends and Benchmarks” reports a distinct upward trend from last year in key aspects of email marketing. Open rates (up 18.2% from last year), and volume have increased across many US and Canadian companies. On the flip side, stats have gone down from last quarter in regards to deliverability, which suggests isps and esps are tightening their filters in response to higher mail volumes coming in. Another statistic that seems to have gone down is click through rates. Epsilon mentions in the report that “In order to stand out above the rest, today’s email marketers must incorporate best practices to better target and better communicate with their constituents,” which is sound advice formed from solid research.

The report goes on to mention that all the major players in the advertiser realm of email marketing have only increased in open and click rates. Business publishing, consumer products, pharmaceutical, telecom, and travel numbers have gone up, just to name a few. To download the report and view other email research, visit the Email Institute.

More Read

Pretty Words
Stop Justifying Data Quality Programs and Do the DQ Work Already!
Was this review helpful to you?
Smarter Smart Phones
Subject Lines that Work V

Link to original post

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive
AI and data mining
What the Rise of AI Web Scrapers Means for Data Teams
Artificial Intelligence Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Are There Business Advantages to Poor Data Management?

5 Min Read

Upcoming Google NYC Talk: Reconsidering Relevance

3 Min Read

Feels SOA good

3 Min Read

When Technology Works

7 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

AI and chatbots
Chatbots and SEO: How Can Chatbots Improve Your SEO Ranking?
Artificial Intelligence Chatbots Exclusive
AI chatbots
AI Chatbots Can Help Retailers Convert Live Broadcast Viewers into Sales!
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?