By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
    benefits of data analytics for financial industry
    Fascinating Changes Data Analytics Brings to Finance
    7 Min Read
    analyzing big data for its quality and value
    Use this Strategic Approach to Maximize Your Data’s Value
    6 Min Read
    data-driven seo for product pages
    6 Tips for Using Data Analytics for Product Page SEO
    11 Min Read
    big data analytics in business
    5 Ways to Utilize Data Analytics to Grow Your Business
    6 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Privacy Legislation and Affiliate Marketing
Share
Notification Show More
Latest News
cloud-centric companies using network relocation
Cloud-Centric Companies Discover Benefits & Pitfalls of Network Relocation
Cloud Computing
construction analytics
5 Benefits of Analytics to Manage Commercial Construction
Analytics
database compliance guide
Four Strategies For Effective Database Compliance
Data Management
Digital Security From Weaponized AI
Fortifying Enterprise Digital Security Against Hackers Weaponizing AI
Security
DevOps on cloud
Optimizing Cost with DevOps on the Cloud
Development
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Uncategorized > Privacy Legislation and Affiliate Marketing
Uncategorized

Privacy Legislation and Affiliate Marketing

CariBirkner
Last updated: 2009/07/27 at 3:28 PM
CariBirkner
4 Min Read
SHARE
- Advertisement -

New legislation regarding consumer privacy on the web has recently come to light and is expected to be decided upon by 2010 (link). The topics discussed include the notion of requiring any data collected from the user via cookies to be opted-in. That is to say, the user must grant the website access to it’s behavioral information to better target display ads on that site and possibly others.

This kind of legislation could potentially have as large an impact as the CAN-SPAM act did in 2004. This has some marketers shaking in their boots; they fear if the legislation passes it could mean certain death for smaller ad businesses. Personally, I enjoy behavioral targeted ads; I don’t feel like my privacy is compromised when I receive ads that are based on my interests. In fact, I prefer those types of ads rather than mass-marketed, huge campaigns that I have no interest in.

- Advertisement -

I can understand where the concern is and how the consumer will feel safer while surfing by clicking “deny access.” And if that is the trend, I feel like the ad companies will most likely lose click rates. Larger search companies may benefit from this legislation- companies like Google and Microsoft who offer …

More Read

big data improves

3 Ways Big Data Improves Leadership Within Companies

IT Is Not Analytics. Here’s Why.
Romney Invokes Analytics in Rebuke of Trump
WEF Davos 2016: Top 100 CEO bloggers
In Memoriam: Robin Fray Carey

New legislation regarding consumer privacy on the web has recently come to light and is expected to be decided upon by 2010 (link). The topics discussed include the notion of requiring any data collected from the user via cookies to be opted-in. That is to say, the user must grant the website access to it’s behavioral information to better target display ads on that site and possibly others.

This kind of legislation could potentially have as large an impact as the CAN-SPAM act did in 2004. This has some marketers shaking in their boots; they fear if the legislation passes it could mean certain death for smaller ad businesses. Personally, I enjoy behavioral targeted ads; I don’t feel like my privacy is compromised when I receive ads that are based on my interests. In fact, I prefer those types of ads rather than mass-marketed, huge campaigns that I have no interest in.

- Advertisement -

I can understand where the concern is and how the consumer will feel safer while surfing by clicking “deny access.” And if that is the trend, I feel like the ad companies will most likely lose click rates. Larger search companies may benefit from this legislation- companies like Google and Microsoft who offer relevant ads based on search terms without the use of cookies. If ad companies can provide enough transparency so that the consumer understands that the cookies are merely used to provide relevant ads, and their information will not be sold or misused, this legislation could potentially benefit both parties. First, by providing a level of privacy previously not offered, and secondly by helping marketers stay trusted if they follow through with accountable behavior when using user-approved cookies.

Link to original post

CariBirkner July 27, 2009
Share this Article
Facebook Twitter Pinterest LinkedIn
Share
- Advertisement -

Follow us on Facebook

Latest News

cloud-centric companies using network relocation
Cloud-Centric Companies Discover Benefits & Pitfalls of Network Relocation
Cloud Computing
construction analytics
5 Benefits of Analytics to Manage Commercial Construction
Analytics
database compliance guide
Four Strategies For Effective Database Compliance
Data Management
Digital Security From Weaponized AI
Fortifying Enterprise Digital Security Against Hackers Weaponizing AI
Security

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

big data improves
Big DataJobsKnowledge ManagementUncategorized

3 Ways Big Data Improves Leadership Within Companies

6 Min Read
Image
Uncategorized

IT Is Not Analytics. Here’s Why.

7 Min Read

Romney Invokes Analytics in Rebuke of Trump

4 Min Read

WEF Davos 2016: Top 100 CEO bloggers

14 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?