Really Simple Statistics: What is Ordinal Data?
Welcome to Really Simple Statistics (RSS). There are lots of places online…
Really Simple Statistics: What is Nominal Data?
Welcome to Really Simple Statistics (RSS). There are lots of places online…
Market Research Bad Practice: If It Ain’t Illegal, It’s All Good
I’ve been to a number of market research conferences where the following…
In Search of Horribly Low Response Rates
Ask anyone what the response rate to their last research project was…
Eulogy for a Beloved Market Research Organization
A eulogy that I hope to never give because it is irrelevant…I…
In Search of Actionable Insights from Social Media Data
Most people recognize the incredible potential of the internet and social media…