Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics and truck accident claims
    How Data Analytics Reduces Truck Accidents and Speeds Up Claims
    7 Min Read
    predictive analytics for interior designers
    Interior Designers Boost Profits with Predictive Analytics
    8 Min Read
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: In Search of Actionable Insights from Social Media Data
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Mining > In Search of Actionable Insights from Social Media Data
Data MiningMarket ResearchSocial DataText Analytics

In Search of Actionable Insights from Social Media Data

AnniePettit
AnniePettit
4 Min Read
SHARE

Most people recognize the incredible potential of the internet and social media data to collect and elicit opinions about millions of topics from millions of people. Instead of using traditional market research methods to seek out target audiences and ask them specific questions, one need only search for opinions in the social media space.

Most people recognize the incredible potential of the internet and social media data to collect and elicit opinions about millions of topics from millions of people. Instead of using traditional market research methods to seek out target audiences and ask them specific questions, one need only search for opinions in the social media space. Even better, there are myriad tools available to aggregate and summarize those opinions for you. Unfortunately, I consistently hear one common complaint – the data and the results are not actionable.

In many cases, these complaints are unwarranted and avoidable. Let me take you through three scenarios.

1) The data truly are not actionable.  The social media aggregation tool has collected every piece of information into one single space but failed to bucket, or worse properly bucket, the data into usable sections. Without additional manual intervention, the data cannot be easily separated into meaningful units, such as product colours, product features, or product flaws. Social media data products that require hours and days of manual work are about as good as manually searching the internet. Not actionable? Agreed. Drop the tool immediately and move on.

More Read

social media big data
How big data is affecting social media metrics and Facebook ad strategies
A Cultural View of Social Media: Perspectives from Vicky, One of Our Social Media Analysts
Twitter Analytics: Bio information and popularity
Demystifying Self-Service Data and the Future of Business Intelligence
Why you won’t be building your killer app on a distributed hash table

2) The data are actionable but you aren’t an experienced data user. This second scenario is far more common as social media data often lands in the lap of people who have little or no experience with market research data such as surveys or focus groups. Even in cases where the data has been bucketed into product features such as wifi, coupons, colours, shapes, and flavours, it can be very difficult to see how “positive sentiment towards red” and “negative sentiment towards cinnamon” is an actionable result. Not actionable? Disagree. You have two options here. First, THINK HARD, don’t be lazy, don’t think it’s too difficult, don’t think it’s impossible, dig into the data and stir up those brain waves. Second, find a trusted and experienced market research professional to help you with the data. This is what they do all day, every day, and they know how to do it.

3) The data are actionable and you are an experienced data user. Here we have the intersection of two wonderful worlds. First, we have a social media data aggregation tool that validly buckets comments, status updates, and opinions into clear groups. Second, we have data users who have years of experience interpreting “I prefer this product in red” and “I disliked the cinnamon flavour” for clients.  When these two attributes join together, there is no such thing as unactionable data. Every piece of data is in line to become an actionable insight.

Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics and truck accident claims
How Data Analytics Reduces Truck Accidents and Speeds Up Claims
Analytics Big Data Exclusive
predictive analytics for interior designers
Interior Designers Boost Profits with Predictive Analytics
Analytics Exclusive Predictive Analytics
big data and cybercrime
Stopping Lateral Movement in a Data-Heavy, Edge-First World
Big Data Exclusive
AI and data mining
What the Rise of AI Web Scrapers Means for Data Teams
Artificial Intelligence Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Web 2.0 Data Scalability

2 Min Read

Sleep patterns: Not too complicated (at least for me)

4 Min Read

Super Bowl 12: It’s All Over But For Measuring the Impact of The Shouting

6 Min Read

A Text Analytics Question

1 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
ai chatbot
The Art of Conversation: Enhancing Chatbots with Advanced AI Prompts
Chatbots

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?