In Search of Horribly Low Response Rates

Ask anyone what the response rate to their last research project was and they’ll hold their head in shame if the answer is a number under 10%. As researchers, we work really hard to generate response rates that are as high as we can possibly get them. In the competitive world of market research, the survey panel or focus group recruiter with the highest response rate just might win the job.

But wait. Why do some sources have higher response rates than others?

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