IBM’s New Retail Tools

How you shop: what it means

American consumers are developing new shopping styles, concludes a new survey of 30,000 shoppers by IBM. Big Blue’s Fred Balboni explains a new suite of tools intended to help retailers analyze customers’ buying patterns as the downturn continues
The Smarter Planet tumblelog is an outgrowth of IBM’s strategic initiative to help a world of smart systems emerge.

 See this primer on Smarter Planet

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