Social Media vs Social CRM vs Social Business vs Enterprise 2.0
First off, yes this is an actual chess puzzle (you know I love chess right?), can you find the winning move for white?
Iâve been giving this some thought lately as over at Chess Media Group (CMG) we are gearing up for our new website launch which also means finalizing our list of our core service offerings. There are a lot of âsocialâ words people have been using lately such as social media, social business, enterprise 2.0, and social crm (and perhaps you can think of others). Iâm not going to define these terms for the world but instead Iâm going to tell you what I think about these terms when I hear them and what Chess Media Group is thinking when we discuss these terms with clients, partners, and vendors. Within the past few years âsocial mediaâ was the term that everyone was using to describe strategies that were developed around social channels such as Twitter and Facebook. At conferences now weâre starting to hear the new social CRM and social business terms thrown around yet those terms are still being used to describe the same things that the âsocial mediaâ folks have been saying all along. Social business, Enterprise 2.0, and Social CRM .. …
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