Social Search Engines: Radian6 vs. Google?

May 5, 2010
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Altimeter Group Open House - Vanessa Camones, Jeremiah Owyang & Janetti Chon

Altimeter Group Open House – Vanessa Camones, Jeremiah Owyang & Janetti Chon| Image by thekenyeung via Flickr

Will Google offer services that upend the social media analytics market?

Earlier this year, renowned enterprise social technology experts and Altimeter Group Partners  Jeremiah Owyang and Charline Li, held a webinar entitled “Developing A Social Strategy” that had over 495 participants. Regrettably, I was not present for the live webinar but I watched a recording which the Altimeter Group was nice enough to post to their website.

One observation in particular made by Mr Owyang has gotten me thinking about the effect of the slowly evolving semantic web on analytics platforms like Radian6 and ScoutLabs.

Here’s what Owyang had to say about Radian6, Scoutlabs, and the many other analytics platforms (the words after “produce” were hard for me to decipher):

“These products alone really are just a commodity and we should expect large search engines to produce [?tools like?] this in the future.”

I do not know what was meant by this comment but it has prompted me to consider the following:

1. Will search engines like google

Altimeter Group Open House - Vanessa Camones, Jeremiah Owyang & Janetti Chon

Altimeter Group Open House – Vanessa Camones, Jeremiah Owyang & Janetti Chon| Image by thekenyeung via Flickr

Will Google offer services that upend the social media analytics market?

Earlier this year, renowned enterprise social technology experts and Altimeter Group Partners  Jeremiah Owyang and Charline Li, held a webinar entitled “Developing A Social Strategy” that had over 495 participants. Regrettably, I was not present for the live webinar but I watched a recording which the Altimeter Group was nice enough to post to their website.

One observation in particular made by Mr Owyang has gotten me thinking about the effect of the slowly evolving semantic web on analytics platforms like Radian6 and ScoutLabs.

Here’s what Owyang had to say about Radian6, Scoutlabs, and the many other analytics platforms (the words after “produce” were hard for me to decipher):

“These products alone really are just a commodity and we should expect large search engines to produce [?tools like?] this in the future.”

I do not know what was meant by this comment but it has prompted me to consider the following:

1. Will search engines like google directly compete with the services offered by these very sophisticated analytics platforms which now include customizable, multi-user interfaces, such as the recently announced Radian6 Enagagement Conssole?

2. If so, what role, if any, will the semantic web play in prompting the search engines to contend more aggressively in this space?

3. Might there be another large social search engine in the making that we don’t know about…yet. Does Steve Jobs have anything to do with it? 🙂

Comment away! I would really appreciate any insights the community would like to share.