Part II: Marketing Executive Trends 2010 Results – Social Media Marketing
Anderson Analytics and The Marketing Executives Networking Group (MENG) today issued the results of our Third Annual Survey of Top Marketing Trends. To view a summary report in PowerPoint please visit Anderson Analytics.
As mentioned yesterday, I’ll try to share a few charts and thoughts here on the blog over the next few days as time permits. One of the findings I took away from the study was that there are signs the Twitter trend may soon reach it’s peak, even among its biggest fans, marketers. Why?
One of the first questions we ask each year is “what marketing trends or buzz words are you most tired of hearing ?” As you can see the term “Web 2.0″ was at the top of the list in both the 2008 and 2009 report, then disappeared in this years’ report. Marketers were so sick of “web 2.0″ that we replaced the term with the term “Social Media” (see chart above).
So what?
Sociologists, anthropologists and trend spotters feel free to chime in here, but I believe common practice is to assume that when those who first advocate a trend begin to tire of it, its days are numbered. This year the term marketers are second most tired of hearing is “Twitter”! Facebook and LinkedIn, both which are more popular among these marketing executives surveyed (92% are on LinkedIn) did not make the list.
It seems that large companies, those with over 2,000 employees, have been significantly more likely to bother investing in a presence on Twitter than smaller companies. Even the executives themselves, whether at large or small companies, are much more likely to use Facebook or LinkedIn.
So it seems that among these marketing executives, 72% of who said they were planning new social media initiatives in 2010, Twitter will not be as hot as it once was…
