Why I’m Teaching Twitch to Predict the Future
If you devote 20 solid hours to predictions over the next 6…
Big Data Pitfalls That Undermine Marketing Automation Goals
According to the Lenskold Group’s 2013 Lead Generation Marketing Effectiveness Study, 49%…
Access Layer Data and Sensor-2-Server
While automation today offers many benefits, imagine if you could automate thousands…
Enterprise Risk Management and EPM – Separate or Joined at the Hip?
Enter Enterprise risk management (ERM) and enterprise performance management (EPM) are often…
Quality vs Quantity in Customer Service Analytics
Business intelligence and analytics are used across a wide variety of industries…
Big Data Grows Up at Strata+Hadoop World 2016
I recently spent time at Strata+Hadoop World 2016 in New York. I…
Massive DDoS attack spotlights internet choke point
Friday's mass DDoS attack against a DNS provider spotlights a long-standing weakness…
A Quick Fix for Precise Positions?
The strategy of vertical segmentation continues to play a key role in…
How will Analytics and the Internet of Things Influence Marketing in Coming Years?
The Internet of Things The Internet of ThingsThe Internet of Things (IoT)…
Why You Should Already Have a Data Governance Strategy
Garbage in, garbage out. This motto has been true ever since punched…