What Leading Mobile Analytics Platforms Have to Offer
Mobile marketing efficiency is unthinkable without qualitative mobile analytics for both apps…
Do You Need a Data Scientist or a Marketing Researcher?
I was recently invited to give keynote addresses at Australia’s AMSRS conference…
Our Own Private Cloud: How to Assess If a Private Cloud Built on Linux Is Best for Your Business
Your business has decided to move into the cloud, but which system…
Calculating the Soft Costs of Hadoop
Estimating the total cost of ownership (TCO) for Hadoop has been a…
Demystifying Data Governance
Data governance can be described, quite simply, as how you oversee your…
8 Ways That College Sports Teams Can Use Data to Prove Value to Sponsors
Originally published on the Truth in Data blog Originally published on the Truth in…
Creating Value for Business: 2 Data Science Questions You Must Ask
Business goals are no doubt important, but in an analytic project it…
4 Ways to Improve Your Online Business with Big Data
The term, “Big Data” is difficult to define. Analyst Doug Laney called…
How Data Integration Can Kill a Partnership Before It Happens
Data integration has come a long way in 15 years. While it…
Big Data in Motorsports: How F1 And NASCAR Compete on Analytics
Velocity is one of the defining characteristics of Big Data, and there…
