Don’t Get Caught With These Obsolete Digital Marketing Strategies
Being in the competitive world of digital marketing requires every internet marketer…
Data Innovation in Africa
While many commentators have focused on data-driven innovation in the United States…
How Savvy Marketers Transform “Big Consumer Data” into Customer Wins
For years the promise of data” unlocking a treasure trove of insights…
Scary Security Concerns With the Internet of Things
With new technology comes concerns about security. When it comes to the…
Buyers Beware: Data Visualization Is Not Data Analytics
The term Business Intelligence solution can be a deceiving one. Many software…
Healthcare.gov Orders Up 100TB of Cloud Storage
It's healthcare enrollment season again and the embattled healthcare.gov website has prepared…
Is Your CRM Data the Elephant in the Room?
As businesses look to the year ahead, budgets are being finalised…
Leveraging the Cloud to Optimize Software Testing
Like every other aspect of technology servicing, software testing too has been…
How Big Data, and Critical Thinking, Lead to Business Value
There is irony behind a discussion of the business value and metrics…
Is SMS Text Marketing Still Important?
The answer is yes …. Smartphones have not only changed the way…
