How Big Data, and Critical Thinking, Lead to Business Value

December 4, 2014

There is irony behind a discussion of the business value and metrics related to big data analytics, since there are a lot of people in the business world who still don’t understand much about big data, including people who think they do have a handle on big data. Business analysts, IT, Marketing, Business Intelligence, Data Scientists, Upper Management – each of these roles can have a meaningful stake in big data analytics – and it’s likely that each role has a different idea about the impact it can have.