Big Data
1463 views

No, You Don’t Need a Data Scientist Army to Understand Consumers

Mark Harrington - January 6, 2015

While the idea of customer loyalty by no means a new concept and has been a fundamental focal point of brand strategy for decades, many brands are…

How Savvy Marketers Transform “Big Consumer Data” into Customer Wins
Business Intelligence
1609 views
Business Intelligence
1609 views

How Savvy Marketers Transform “Big Consumer Data” into Customer Wins

Mark Harrington - December 5, 2014

For years the promise of data” unlocking a treasure trove of insights and advancements has been the subject of countless headlines. And while the hype around the…

Big Data Social Intelligence: Five Reasons Corporations Need It
Business Intelligence
2360 views
Business Intelligence
2360 views

Big Data Social Intelligence: Five Reasons Corporations Need It

Mark Harrington - February 25, 2013

Social media has made anyone and everyone a virtual broadcaster, delivering incredible reach to individuals and their messages like never before, regardless of the number of “friends”…