By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData Collective
  • Analytics
    AnalyticsShow More
    data analytics in sports industry
    Here’s How Data Analytics In Sports Is Changing The Game
    6 Min Read
    data analytics on nursing career
    Advances in Data Analytics Are Rapidly Transforming Nursing
    8 Min Read
    data analytics reveals the benefits of MBA
    Data Analytics Technology Proves Benefits of an MBA
    9 Min Read
    data-driven image seo
    Data Analytics Helps Marketers Substantially Boost Image SEO
    8 Min Read
    construction analytics
    5 Benefits of Analytics to Manage Commercial Construction
    5 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: Managing the Soft Bounce- The New Reputation Indicator
Share
Notification Show More
Latest News
data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security
ai in software development
3 AI-Based Strategies to Develop Software in Uncertain Times
Software
Aa
SmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > Managing the Soft Bounce- The New Reputation Indicator
Business Intelligence

Managing the Soft Bounce- The New Reputation Indicator

CariBirkner
Last updated: 2009/02/23 at 11:38 PM
CariBirkner
3 Min Read
SHARE

I recently read an article by Dela Quist of Alchemy Worx in the UK DMA Newsletter about the evolving definition of the soft bounce. In the past, email marketers have treated the soft bounce as something of a minor issue, not developing specific strategies for dealing with it. However, as ISPs develop more sophisticated methods […]

I recently read an article by Dela Quist of Alchemy Worx in the UK DMA Newsletter about the evolving definition of the soft bounce. In the past, email marketers have treated the soft bounce as something of a minor issue, not developing specific strategies for dealing with it. However, as ISPs develop more sophisticated methods for filtering spam, a soft bounce is more likely indicate a serious problem with reputation than just a fluke busy email server.

It used to be that soft bounces were the result of a problem with an individual user’s inbox. A soft bounce was an indication that either the server was busy, the mailbox was full, or the subscriber was on vacation. Because inbox storage limits for most ESPs are rarely an issue currently, it’s highly unlikely that a soft bounce is the result of a full mailbox.

More Read

ai in ppc advertising

5 Proven Tips for Utilizing AI with PPC Advertising in 2023

5 Ways AI Technology Has Disrupted Website Development
Fortifying Enterprise Digital Security Against Hackers Weaponizing AI
10 Ways How Artificial Intelligence Is Changing the Content Writing Landscape
How IoT Can Be Connected to Business Intelligence

Hard bounces are easy; they result in unsubscribes and subsequent list removal. The marketing standard for a soft bounce is currently to unsubscribe an address if it soft bounces anywhere from three to ten times, which doesn’t exactly indicate much of a sense of urgency. This could pose a problem if your soft bounces are the result of ISP temporary blocking, which they most likely are. Possible causes for ISP temporary blocks listed in Quist’s article include:

1.  Poor or unproven IP address reputation  

2. Lack of authentication

3. Fluctuations in sending volume

4. Spam complaints for your IP address

5. Sharing IPs with other companies

Clearly, the soft bounce, is maybe, not so soft as we originally thought.  Marketers should take soft bounces as signs of clear and present danger to their sending reputation. Investigating soft bounces and determining their underlying causes in a timely manner could prevent major deliverability problems and strenthen your future relationships with ISPs.

Link to original post

CariBirkner February 23, 2009
Share this Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

data analytics in sports industry
Here’s How Data Analytics In Sports Is Changing The Game
Big Data
data analytics on nursing career
Advances in Data Analytics Are Rapidly Transforming Nursing
Analytics
data analytics reveals the benefits of MBA
Data Analytics Technology Proves Benefits of an MBA
Analytics
anti-spoofing tips
Anti-Spoofing is Crucial for Data-Driven Businesses
Security

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

ai in ppc advertising
Artificial Intelligence

5 Proven Tips for Utilizing AI with PPC Advertising in 2023

10 Min Read
ai in web design
Artificial Intelligence

5 Ways AI Technology Has Disrupted Website Development

7 Min Read
Digital Security From Weaponized AI
Security

Fortifying Enterprise Digital Security Against Hackers Weaponizing AI

11 Min Read
AI-powered content writing tools
Artificial Intelligence

10 Ways How Artificial Intelligence Is Changing the Content Writing Landscape

8 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US

© 2008-23 SmartData Collective. All Rights Reserved.

Removed from reading list

Undo
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?