Use AI to Expand the Reach of Your New Podcast

AI technology is a godsend for new podcasters trying to grow their audience.
ai with podcast marketing
Shutterstock Photo License - By Dean Drobot

Artificial intelligence has made marketing a lot easier. Savvy marketers are using AI technology to expand their reach through digital media.

One of the ways that marketers can use AI to get more sales and exposure is through podcasts. AI has made it easier to optimize their podcast marketing strategies, which can be beneficial in numerous ways.

How AI is Invaluable for Growing New Podcasts

Creating a podcast is not just about book guests, having cool-looking gear, and gaining sponsors. You’re also going to likely have to market it to potential listeners in order to make it worth the amount of time and money you’ve spend setting it up. There are a number of different strategies you can use in order to get the word out there, and you’ll have to determine what can work best for you and your audience.

Fortunately, AI technology can be useful with all of these strategies. Here are some ways you can increase your listenership with AI technology.

Up your quality

Have you been looking at your retention rates and seeing people drop off? Then it might be an indication that you need some better equipment or you need to look at the best podcasting software to make your show sound more professional. You want to feel really proud of the work you put out there and keep those listeners interested in trying out your podcast to stick around. Even if you can’t afford to get completely new gear, new headphones or a microphone can go a long way toward making a difference in quality.

AI can be useful for helping you improve the quality of your podcasts. One of the best ways to utilize AI to improve your podcast is by improving the visuals. AI technology has made it possible to create a number of fantastic visuals. Canva, Microsoft Movie Maker and other tools use AI features to create amazing effects that can make your podcast videos really stand out.

Know where your audience hangs out

It can be difficult to market to your audience if you aren’t sure which social media platforms they are on or where they are finding your podcast in the first place. You’ll want to take a look at your analytics and see who is listening to your podcast and how you can leverage this knowledge to promote your podcast on the right platforms. This might mean running ads, providing content for others’ sites, or creating your own channels for your podcast.

AI has made it easier to learn more about your customers. Tools like Quantcast and Alexa use AI technology to learn more about demographics of visitors, which you can use to optimize your marketing strategy.

Do some PR

One of the best ways to gain some interest in your podcast is by looking into how you can promote it on some major news outlets. You will need to write a press release or have someone do it for you, and you might need to hire someone who has connections to these outlets so they can share your show as a news article. You can spend as much or as little as you would like on PR, but know that it can help a lot to have someone promote you in places where you can introduce your show to those outside of social media.

AI can also help with PR marketing. You can use AI technology to scale the production of PR content and streamline the distribution of it.

Repost your episodes on your site

Even if you don’t plan on doing a lot of blogging or running a website directly, you should have a site dedicated to your podcast where you can share show notes and information with listeners. This also makes it easier to share what you are working on with news outlets, and listeners also have a new way to find out about your show—especially if you take the time to implement SEO strategies to gain more traffic. Show notes are a great way for you to promote episodes!

AI is Excellent for Podcast Listenership Growth

You shouldn’t expect that your podcast will take off immediately without some form of promotion. With these tips in mind, you can get the word out there are encourage new people to check it out. AI technology can play an important role in helping you grow your podcast.

Dmitry Garbar
Dmitry Garbar is a partner and department head at Belitsoft. He has been working in IT for over 12 years, first as a developer, then - in management roles. He specializes in Financial, Healthcare, Telecommunications and other data-sensitive domains.