Pick up your snacks, claim your favorite seat and get ready for Super Bowl Sunday – one of the most heavily marketed events of the year and the most coveted television ads in the industry. In addition to having prime access, the NFL marketing gurus recently ran a series of TV ads encouraging the viewer to watch both their TVs and PCs to get the expert-view of the game.
Consumers are accustom to the website reference to access additional information, find an enhanced option, greater savings/ offers or place an order – capitalize on this by encouraging your consumers to visit your other channels. Use your emails to drive the connection, just keep the following in mind:
1) Clearly point them to the alternate channel
2) Keep the information relevant (not just for the sake of including)
3) Incorporate a landing page, with easy-to-find info
4) Ask for feedback
Finally, use the feedback collected – point out the comments made or give credit the person in one of your other channels this all-round engagement will build up the effectiveness of your eMarketing program.
