We all rely on TV as our main source of video content but an increasing number access using their PCs and mobile devices to bolster their daily dose. According to Nielsen’s AM/M2 Three Screen Report, the average US viewer consumed over 151 hours of television each month in 4Q08. Internet viewers got another three hours of online video; mobile viewers got an additional four hours of video per month on their phones and other devices.
In the coming weeks we’ll be able to add a sub-category for PC viewers – video through email. Leading this evolution is Goodmail and their soon to be released CertifiedVideo token that will allow users to embed video within email messages.
In today’s environment, most email clients remove JavaScript™ and video for Adobe® Flash® from the messages for security reasons; the Goodmail Solution offers a safe and trusted solution that allows users to harness the medium. Recipients will have a seamless and automatic experience; when they open a CertifiedVideo message, the mail client will display the message and start playing the video content. Goodmail’s default settings require messages to play on mute unless the recipient explicitly turns sound.
