Lights, Camera, Action!

March 11, 2009
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We all rely on TV as our main source of video content but an increasing number access using their PCs and mobile devices to bolster their daily dose. According to Nielsen’s AM/M2 Three Screen Report, the average US viewer consumed over 151 hours of television each month in 4Q08. Internet viewers got another three hours of online video; mobile viewers got an additional four hours of video per month on their phones and other devices.

In the coming weeks we’ll be able to add a sub-category for PC viewers – video through email. Leading this evolution is Goodmail and their soon to be released CertifiedVideo token that will allow users to embed video within email messages.

In today’s environment, most email clients remove JavaScript™ and video for Adobe® Flash® from the messages for security reasons; the Goodmail Solution offers a safe and trusted solution that allows users to harness the medium. Recipients will have a seamless and automatic experience; when they open a CertifiedVideo message, the mail client will display the message and start playing the video content. Goodmail’s default settings require messages to play on mute unless the recipient explicitly turns sound.

Imagine the pos


We all rely on TV as our main source of video content but an increasing number access using their PCs and mobile devices to bolster their daily dose. According to Nielsen’s AM/M2 Three Screen Report, the average US viewer consumed over 151 hours of television each month in 4Q08. Internet viewers got another three hours of online video; mobile viewers got an additional four hours of video per month on their phones and other devices.

In the coming weeks we’ll be able to add a sub-category for PC viewers – video through email. Leading this evolution is Goodmail and their soon to be released CertifiedVideo token that will allow users to embed video within email messages.

In today’s environment, most email clients remove JavaScript™ and video for Adobe® Flash® from the messages for security reasons; the Goodmail Solution offers a safe and trusted solution that allows users to harness the medium. Recipients will have a seamless and automatic experience; when they open a CertifiedVideo message, the mail client will display the message and start playing the video content. Goodmail’s default settings require messages to play on mute unless the recipient explicitly turns sound.

Imagine the possibilities this will add to your marketing efforts – new product releases, features and brand messages can be sent to your trusted recipients quickly, allowing them to do more than see a flat image. Learn more about this technology when we host the Goodmail Team at our next Service In Action call. They will share ideal practices in this revolutionary development in email marketing. You’ll learn how to make your messages stand out in the inbox while enhancing your offer to your recipients. Join us on Friday, March 27, for our next call themed, Lights, Camera, Action!

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