Amazon’s Data-Driven New Media Strategy: Bring Broadcast Ad Spend Online

October 3, 2014

Amazon has long been open about its efforts to displace our reliance on overpriced cable. After all, an Amazon Prime membership includes Amazon Prime Video, which comes with native and re-aired programming. 

Last week, though, Amazon expanded its efforts by getting into the TV ratings business – and this is a really big deal. First of all, TV ratings typically work as follows: