5 Proven Tips To Use Analytics to Improve Your Website in 2021

Analytics technology is very important for creating functioning websites with great user engagement.
data-driven tools for website testing
Shuterstock Licensed Photo - By Sammby

Analytics technology has become more important than ever in shaping the future of business. Countless businesses are looking for new ways to apply analytics technology to improve every aspect of their business model.

One of the most important applications of analytics is with website management and development. You can use analytics to optimize your website to become more aesthetically pleasing to viewers. However, it can be even more important to take an analytics approach to web development that would help with the user experience.

Growing a business can be quite difficult. Nevertheless, with the continuous improvement in the technological and digital space, your work as an entrepreneur has been made easier.

Business owners used to have to come up with inventive ways to physically sell their goods and services, and while this was efficient at the time, it only allowed them to reach a limited number of people. You need to use analytics tools to better understand your market, so you can scale your marketing strategies more effectively.

Fortunately, with the evolution of the digital marketing industry, you’re just a few clicks away from reaching your target market. The best thing is that digital marketing is very easy to optimize with analytics, because you can map every aspect of the customer journey in ways that you couldn’t with traditional marketing methods. To maximize this opportunity, you have to play your cards right. 

You can accomplish this by utilizing all available analytics tools to create an image of your business in the minds of your current and potential customers. 

Some of these analytics tools can help you create a working website.  In this article, we’ll run through some of the tips you can apply in order to improve the performance of your website with big data technology.

Let’s delve right into it.

5 Tips to make your website more appealing with analytics

These tips require you to pay attention to your customers’ needs and preferences so that you can optimize your site to meet these needs with data analytics.  

1. Use website analytics tools to best links to your advantage

Basically, what you should aim to achieve with your website is a good landing page for your business. In furtherance of this, you have to ensure that every information posted on your site is linkable to credible sources.

Depending on the nature of your business, you can decide what type of link works best for you, especially in consideration of the rate of traffic you want to attract to your site. 

Without overstuffing your page, your goal should be to make it easily navigable for your potential customers. 

You can use either internal, inbound, or outbound links depending on your target. Although all three links are great ways of improving your customers’ experience on your page, Inbound links have a more prominent SEO benefit.

These links create a flow of information for your customers and enable them to enjoy a seamless experience on your website. They will then patronize you as a result of their positive experience.

By and large, when you strategically place credible links on your website, your customers develop a sense of trust for your product.

Analytics technology can help you better use links. Keep in mind that one of the most important things about link usage for SEO is making sure that your links are used naturally and provide value to your readers. You will want to use website analytics tools like CrazyEgg to see how users engage with your links. This will help you keep them on the site, which improves your engagement metrics for SEO. You will also be able to use analytics tools to model your navigation structure after sites that are ranking well with similar link structures.

2. Optimize your social media pages

Another way you can make your website appealing is by optimizing your social media pages such as your Facebook, Instagram, Twitter, and so on. 

Now the online space is highly interconnected and to be able to optimally utilize the benefits available to every internet user, you have to leverage your social media presence. 

Leveraging your social media presence involves making sure that all your social media pages are compelling enough to motivate your audience to visit your website. 

You have to ensure that it tells a great story of your brand and provokes curiosity in your audience.

To successfully achieve this, you will need to optimize your social media pages by using high-quality pictures and posting premium content. 

You could also use hashtags and highlight covers in the case of Instagram, to give these pages a professional look.

By optimizing your pages, you increase customer engagement on these platforms and indirectly influence your audience to check out your website and possibly make a purchase.

Analytics tools are also ideal for helping with social media optimization. Hootsuite and other analytics platforms make it easier to see what kinds of content your visitors are engaging with the most. You can also analyze data to track user growth over time to get a a sense of whether or not your overall strategy is working.

3. Incorporate privacy protection mechanisms for users

One of the downsides of the digital space is the ease at which personal information and data are circulated without respect for the privacy of individuals. This often discourages customers from patronizing businesses or even visiting their websites in the first place. 

An issue that stems from this is the need to protect the interest of individuals visiting your website.

As a way forward, various stakeholders have put in place laws and policies to ensure that organizations respect their customers’ privacy and protect their data.

With the passage of the California Privacy Rights Act in 2020, business owners are obligated to develop privacy protection systems for their customers. Data protection is a sensitive issue and you have to assure them that whatever information is shared in the course of their experience on your page is properly protected. 

The incorporation of these mechanisms motivates users to patronize your website and this automatically improves its functionality.

You will be able to use analytics to improve your data privacy policy by studying for weak points in your data storage.

4. Use images to improve your website performance

If your website is cluttered with so many words, customers and users may get bored and uninterested when they visit your site. Your website visitors go to your website to get information about your product and they should be able to do this with ease.

You have to consider that there’s so much information on the web and as such create adaptive measures that help your product stand out. 

One of such measures is the use of images to improve the performance of your website.

By using images that generally explain the content on your page, your audience is able to grasp your message faster. 

Also, images create some excitement in the minds of your viewers and give life to your content. It adds color to the white and black print and makes the web visitor better appreciate your brand.

Once you use graphics to augment your website, you attract new customers, retain existing ones as well as improve your website’s audience.

You should use analytics to improve your image selection process as well. You will be able to use website analytics tools to see which images get the best engagement and use them accordingly. you can also run native advertising campaigns or create content on Pinterest to get data on engagement with different images.

5. Post great and compelling content

Great content is crucial in digital marketing and if efficiently utilized, can be a great selling point for your brand. 

What you put out on your website determines to a great extent how well your website thrives. As such, you need to strategically create content for your page.

Through your content, you should aim at educating your audience and answering relevant questions about your business. Your website should contain rich resources on the various aspects of your product, what your business has to offer, and general contact information.

To improve the quality of content on your website, it is advisable to take stock of key happenings in your niche and weave your story around such trendy issues. Additionally, through the presentation of these issues, you can convincingly sell your brand to page visitors.

While putting out great content is beneficial to the success of your website, you however have to ensure that everything you post is valid and reliable.

Advantages of a thriving website to your business

The target of every business is to maximize profit and so it is important to know how an outstanding website contributes to the overall development of your business. 

As an entrepreneur in today’s world, you cannot run a business successfully without a website. But just having a website is not sufficient. The efficiency and effectiveness of the website are as important.

After setting up this website, you must ensure that you maximize the benefits this digital space provides. 

Let’s look at a few advantages.

1. Improved customer engagement

Having an efficiently working website enhances the relationship between the entrepreneur and customer albeit virtually. 

Through your website, you can take orders and answer questions about your product.

It allows for a smooth interaction between you and your potential customers by making it easy for them to contact you for your products and services.

2. Builds business credibility

With the use of valid links and viable content on your webpage, you help your page visitors build trust in your business. 

What this means essentially is that based on the good experience of these users on your page, you become a credible and authoritative source of information you put out. 

3. Increase in conversion rate

Another benefit of adopting these tips on your website is that they can help generate quality leads for your business. 

By strengthening your webpage with credible links, compelling content, and images, you automatically attract a wide range of viewers. 

You can leverage this by consistently keeping your page alive with new information. Also, by incorporating data protection systems, your audience is assured of respect for their privacy and will be encouraged to patronize your business.

4. Improved brand image

Optimizing your website with these tips is a way to further promote your brand image by strategically selling it to your audience. 

Strategic sale here involves properly packaging your product on the site. Again, you can achieve this through the content you put up and your ability to showcase your company’s products and services.

5. Brand visibility

A sure benefit of a thriving website is that it puts your business on the map. 

It is a marketing mechanism that allows your business to rank high in search engines once you have fully adhered to the rules of the web.

Analytics is Crucial for Website Development

The significance of a successful website in running a business cannot be overstated. You are going to need to use analytics to make the most of your online marketing strategy.

As an entrepreneur, you must place your website at the top of the board when drawing up business plans and strategies.  A healthy website is a long-term investment in the growth of your brand. Your business will certainly improve if you can come up with innovative ways to run your website and follow these tips and use data analytics strategically.

Thank you for reading.

Lydia Iseh
Lydia Iseh is a writer with years of experience in writing SEO content that provides value to the reader. As someone who believes in the power of SEO to transform businesses, she enjoys being part of the process that helps websites rank high on search engines.