Internet users’ expectations have evolved considerably over the past two decades. As companies strive to meet these expectations, data analytics has become an essential aspect of modern UX design.
There are a lot of variables that you have to test when you are optimizing your website for these users. You will need to know how to leverage website analytics tools to perform these tests effectively. One of the UX variables that you should test with website analytics is the use of exit intent popups.
Using Website Analytics Tools to Test Exit Intent Buttons
Exit intent popups with “Yes” and “No” buttons can deliver amazing results if you know how to create and use them properly. This will be much easier if you leverage the right website analytics tools to test them. Read this article to find out how to make the most of this type of popups!
Exit intent popups with “Yes” and “No” buttons can help you increase conversions, expand your email list and enlarge your client base. Consumers appreciate it that you give them a chance to opt out of the offer if they don’t feel like accepting it. And that’s exactly what drives the conversion rate up! From this article, you’ll get to know how to create top-notch exit intent popups with “Yes” and “No” buttons for your site and test them with the right analytics tools.
What Analytics Tools Can You Use to Test Your Buttons?
There are a lot of great UX analytics tools that you can use to perfect your website designs. Some of the best are:
- Crazy Egg is a great website analytics tool that allows you to create visual heatmaps to see what website elements users are interacting with.
- Loop11 is a great user analytics tool that is great for path testing, remote usability testing and has other advanced testing capabilities.
- Google Analytics is one of the simplest but most effective website analytics tools on the market. You can create conversion goals and run experiments to see how various elements stack up.
You don’t want to be careless with UX. You need advanced analytics tools to conduct it effectively.
Goals to Keep in Mind When Testing Buttons with Website Analytics Tools
Website analytics technology has made it a lot easier to test buttons and other website elements. However, you can’t properly setup your analytics campaigns without first having a goal in place. Here are some goals worth pursuing.
Offer a Simple Choice
You shouldn’t make your clients think for too long. In one second, they should understand what you offer them and find it tempting. For instance, it would be wise to use a simple copy that says something like “Do you want to learn more about managing your own finances? Sign Up to our newsletter and we’ll send you the best tips straight to your inbox.” In this case, you can add the “Sign me up!” copy to the “Yes” button and “Not today” to the “No” one.
Simplicity isn’t just good for improving conversions. It also helps with analytics testing. You will get more meaningful data when a higher percentage of people follow-through, which means you don’t have to draw nearly as many visitors for your analytics tool to get an adequate sample size.
Answer Customer Service Questions
You should encourage consumers to get in touch with your sales reps. The reps will know from which page the clients reach out to them and will be ready for a motivating conversation. Let’s imagine a popup that says “Over 50% of visitors will never open your site if its main page loads longer than 3 seconds“. With the “Yes” button, you offer users to purchase your services for accelerating their sites’ work. If they push it, they will see your pricing. On the “No” button, you put the “I have a few questions first!” copy and it will redirect them to your reps.
You will need an analytics tool that is able to merge data with your customer service backend and the engagement interface. This will help you get more accurate data during your testing phase.
Educate Your Visitors
Imagine the situation when a visitor opens your site without knowing anything about your brand. If you invite them to sign up for your newsletter, they probably won’t to do it because they don’t know who you are. To start building a relationship with this person, you should motivate them to read, watch or listen to your content. For instance, a popup can offer them access to a free analytics report that can help them grow their subscriber list by up to 500%. The “Yes” button can have the “Send me the guide!” copy on it and the “No” one can say “I’d rather read the blog”.
You should direct customers to a panel that uses data mining to find the answers to their questions. Data mining tools make it easier for them to research their issues in depth.
Give Clients a Content Upgrade
A content upgrade is a lead magnet specifically related to the blog post the client is currently reading. If they’re reading a pasta recipe on your food blog, this magnet can feature a list of products they should buy. It’s a great tool of getting new signups. Some users might want to click on the content upgrade button right away, others would prefer to read the page with the recipe till the end. For those who scroll till the end, you can create a timed popup that says “Grab the printable shopping list for this recipe! Do you want us to send you a complete ingredients list, so you can take it with you to the supermarket?”. In this case, you don’t need to be too creative with the copy on the buttons. The “Yes” button can say “Yes, please” and the “No” one can feature the words “Continue reading”.
You can use data analytics tools to help create more effective lead magnets. For example, you can keyword analytics tools to mine keywords that might be relevant to someone looking for SEO tips and give them away in a spreadsheet. You could use data mining tools to find public domain recipes and copy them into an ebook if you run a recipe site. Data mining can help create amazing lead magnets.
Offer Different Options
Some popups might lack the “No” button at all. Instead, they can feature two “Yes” button with different offers. For example, you can offer users to consume the same information as a slideshow or during a videoconference. Some people prefer to read new information while others enjoy live conversations. To expand your customer base, you should cater to both groups.
Boost Your Affiliate Sales
When a user is about to leave your site, it might be wise to show them a popup that says “One-time only offer: get an entire month of [the name of your product] for free! This is the only time you’ll see this offer”. The copies on the buttons should be as straightforward as possible: “Yeah, I want a free month!” and “No thanks, I don’t want a free month”, respectively. That’s a highly efficient instrument for promoting your affiliate deals and maximizing your revenue.
This is one of the best ways to use data analytics in website optimization. Tools like Crazy Egg help you get the most bang for your buck as an affiliate marketer and create better converting sales pages.
Create a Welcome Gate for Your Visitors
The term “welcome gate” is synonymous to “splash page”. It’s a full-screen page that shows up before the visitor can see any content. On the one hand, such gates enable site owners to grab users’ attention and build their email lists. On the other hand, many users perceive splash pages as annoying. Moreover, this trick might have a negative impact on your site’s SEO.
To evoke only positive emotions, your welcome gate should look cool and offer valuable information. It shouldn’t feature a long fill-in form or tons of navigational options. Instead, you should give users only two choices. For example, the popup might say “Get my free SEO report! It’s full of my latest tips and tricks”. One button can feature the copy “Yes, I want this!” and the other one — “Read my blog”. If the users opt for the former, you’ll ask them to share their email address so that you can send them the report. Such an approach should increase your conversions.
High-level targeting can considerably boost your conversions. This is how it works. You create a popup that says something like “Healthy snack delivery! Please choose one”. Below, there are two buttons: “Home” and “Office”. The better you know who your clients and what they like, the better you can meet their needs. And you don’t even need to ask them to fill in boring questionnaires!
Visitor segmentation will be even more effective when you use a data-driven targeting interface. You will be able to identify your users and segment by geography and other demographic variables.
Website Analytics is Crucial for UX Optimization With Buttons
Hopefully, you found this article informative and now you better know how to use “Yes” and “No” in the exit intent popup and how to optimize your UX with analytics. You should offer your clients a simple choice, answer their service questions, educate them, give them content upgrades and let them choose from two different content formats. It would be wise to segment visitors, create a welcome gate and use popups to boost affiliate sales.