Using Big Data to Win and Influence Customers

  If you want to concentrate your business efforts somewhere where they will matter, then you need to know just which of your clients the most valuable buyers are. It's…

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Who is the MR Heretic?

If you’re a Next Gen market researcher who’s on Twitter or reads blogs, chances are you’ve heard of The Market Research Heretic. @MRHeretic, maintains a blog called Market Research Death…

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