Deploying CRM, One Step at a Time

When deploying a CRM system, many organisations enter into the project with unrealistic expectations. In a world of plug and play technology, businesses appear to have forgotten that CRM is…

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The decline of SEO

Robert Scoble's post this morning predicts that 2010 will mark the decline of search engine optimization. The data world is getting more complicated. Google and others are looking to other…

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Using Maturity Assessments to Improve Performance

The idea of devising and using maturity assessments to improve business performance…

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IBM & SoftLayer One-Year Later: Leader in Data Centers, Cloud and Big Data

Almost exactly one year ago today, IBM acquired the cloud company (SoftLayer)…

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3 Reasons How Big Data is Improving the Consumer Experience

Big Data is impacting everything from the world of entertainment, to the way…

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Beyond Campaigns

It appears as if campaigns as we know them today are been…

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3 Marketing Dashboards with Actionable Data, Not Fluff

Data has an important place in business. It helps us measure our…

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The Open Cloud Is The Future of Cloud Computing

Historically, one of the major worries for enterprises considering cloud deployments has…

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