Better Marketing With Big Data

Marketing strategies are not just about crafting the right message for the right audience. It is also about reaching out to the right audience and getting them to actually listen…

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3 Ways Having the Wrong Internet Service is Costing You Money

Internet service can be frustrating, can’t it? Outages galore, poor customer service and constantly having to power cycle your router are just a few of the major frustrations that come…

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Very good article on the value of Corporate Performance Management by PwC

PriceWaterhouseCoopers Advisory Services recently published a very thorough article entitled “Corporate Performance…

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How Coca-Cola Takes a Refreshing Approach to Big Data

As the world’s largest non-alcoholic beverage company, Coca-Cola generates Petabytes of data…

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Why is there so little innovation in cloud hardware?

With the explosion of data and the need to make sense out…

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Imagining the Future of Data Quality

Earlier this week on Data Quality Pro, Dylan Jones published an Interview…

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Checklist to Follow When Hiring and Managing Data Scientists

Big data has changed the nature of modern business in tremendous ways.…

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Using Big Data to Keep Brick & Mortar Retail Relevant

 Image Credit: patcharaporn1984 / 123RF Stock PhotoWhether it be the local mom…

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3 Customer Acquisition Strategies to Ensure Your Brand Is Not a “One Night Brand”

We all need to focus on retaining new customers to grow our…

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Using Data Analysis to Avoid 4 Common Causes of Business Failure

Although figures vary, it’s estimated that between half and 75% of businesses…

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