Is Bigger, Better in the Cloud?
Bigger is better – is a phrase that’s widely assumed to be self-evident. However, whether it is cruise ships capsizing, or international banks catching a major cold/flu in the 2008…
The Data Discovery: Investing in Customer Insight
In many of our engagements with new clients, the old Donald Rumsfeld phrase of ‘We don’t know what we don’t know” is very applicable as these organizations commence their journey…
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Persuasion in simple terms
Partly to give the Berlin conference with its very informative sessions and…
Predictive Analytics Advances Rewrite Rules On Corporate Conferences
In years past, it was quite the cumbersome task to put together…
Big Data and the Myth of Consumer Control
One of the victims of the ongoing National Security Agency (NSA) scandal…
Brookings Report: Big Data Is Key To Improving Writing Skills
Big data is typically associated with the professions that became popular during…
Big Data Quality: What’s Old is New Again
Everything old is new again. It’s an expression commonly used to describe…
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