The Future of Marketing – it’s all about Data
“If marketing is both an art and a science, then clearly the pendulum has shifted toward the science, thanks, in part, to advances in technology and data analytics.” (CMG Partners)
First Look – IBM and SPSS
I got a chance to catch up with the folks from IBM/Cognos to discuss their (fairly) recent announcement of a formal OEM relationship with SPSS for PASW Statistics (briefly reviewed…
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