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We have witnessed some horrifying data breaches over the last year. One of the worst was when a team of Chinese hackers penetrated the security of the Microsoft Exchange and…
Each quarter you should conduct a deep-dive introspection on your email program – a hard look at what is working, what needs to be improved and then focus on next…
With the exception of those special few with iron stomachs, any rapid…
Retailers have long followed the mantra of “stack it high and watch…
It's increasingly clear that Big Data is not just about volume —…
Data analytics has turned the marketing profession on its head. Social media…
Hadoop, which as named after the elephant toy of the inventor of…
Market researcher Tom Ewing offers some advice that applies equally well to…
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