Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    image fx (67)
    Improving LinkedIn Ad Strategies with Data Analytics
    9 Min Read
    big data and remote work
    Data Helps Speech-Language Pathologists Deliver Better Results
    6 Min Read
    data driven insights
    How Data-Driven Insights Are Addressing Gaps in Patient Communication and Equity
    8 Min Read
    pexels pavel danilyuk 8112119
    Data Analytics Is Revolutionizing Medical Credentialing
    8 Min Read
    data and seo
    Maximize SEO Success with Powerful Data Analytics Insights
    8 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Data Darwinism: Market Driven Data Quality
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Big Data > Data Quality > Data Darwinism: Market Driven Data Quality
Data QualityMarketing

Data Darwinism: Market Driven Data Quality

Jim MacLennan
Jim MacLennan
5 Min Read
SHARE

Just trying a little contrarian thought this week …

Have you ever noticed how much time and energy goes in to data validation?

I think it stems from visual forms development and the wide variety of clever data entry controls that are available – everyone wants to write an app that gets the oooo, cool! vote of approval. But how much of that energy spills over from value-added to feature creep?

More Read

Ecommerce Business
How To Use Big Data To Improve Your Ecommerce Business
Forget Big Data, We Need Smart Data [VIDEO]
Why It’s Time To Get Smart About Recovery
Brand Management in the Age of the Connected Consumer
The Data Quality of Dorian Gray

Just trying a little contrarian thought this week …

Have you ever noticed how much time and energy goes in to data validation?

I think it stems from visual forms development and the wide variety of clever data entry controls that are available – everyone wants to write an app that gets the oooo, cool! vote of approval. But how much of that energy spills over from value-added to feature creep?

Regex complexity at its finest …

When your IT peers are showing off their internally developed tools, or when internal departments put so much creativity into their departmental data collection apps, try stepping back for a moment and taking a look at the amount of development, documentation, training, and maintenance work that gets generated. These amazing, subtle, and visually compelling methods for gathering and validating data can become complex validation rules that try to guarantee that only pristine data is ever added to the list.

Is all of this really necessary? Is there real value-add to this approach? Often times the coding of validation rules is so complex that the code becomes fragile, and burdensome on future maintenance programmers. Another common problem – many specialized, departmental, and/or narrowly vertical applications have broad ranges of acceptable data – and the rules for permissible values need to be wildly flexible and adaptive.

But how about NOT validating the input? Why not let “market forces” take over?

I am talking about instances where people are trying to get data into a System That Makes Some Problem Visible – for example, a database of projects or technical resource requests that have to be prioritized, or financial data that has to successfully post into a centralized data collection / aggregation system.

It might be easier to just document the requirements for the data, and then let the best quality data survive …

For your Project / Resource Prioritization application, a project will not get added to the prioritization list until all the data is complete and correct. Even if it is complete, it helps to make the project description easy to understand, compelling, and business relevant – or else someone else will get the resources.

Your monthly data submission has to conform to these [data structure] rules. If it does not conform, it will be kicked out / flagged with errors. You are responsible for getting your data cleaned up and compliant with the specification, and your data submitted by [the deadline] – else your submission will be late.

Now, this does put pressure on us to document the data formats and requirements clearly – but this is probably faster and easier than creating a gallery of automated rule checkers to validate input. And, when the document is proven to be complete, correct, and sufficient (i.e. not too complex), it would make a pretty good spec for an automated data validation program.

Just a wacky idea – as system designers, we don’t have to control the world. Try making market forces work in your favor, just like content struggling for readership on the internet or new products looking for sales …

… may the cleanest data win!

Share This Article
Facebook Pinterest LinkedIn
Share
ByJim MacLennan
Follow:
Jim MacLennan is Senior Vice President and Chief Information Officer at IDEX Corporation, a Fortune 1000 manufacturer that sells highly engineered products in a variety of markets worldwide. MacLennan has responsibility for Corporate IT services for all IDEX business units, and also drives innovation through initiatives that leverage Information and Technology as growth drivers for the industrial manufacturing space. He regularly publishes his observations and insights on the intersection of business and technology - check out his work at www.cazh1.com.

Follow us on Facebook

Latest News

image fx (2)
Monitoring Data Without Turning into Big Brother
Big Data Exclusive
image fx (71)
The Power of AI for Personalization in Email
Artificial Intelligence Exclusive Marketing
image fx (67)
Improving LinkedIn Ad Strategies with Data Analytics
Analytics Big Data Exclusive Software
big data and remote work
Data Helps Speech-Language Pathologists Deliver Better Results
Analytics Big Data Exclusive

Stay Connected

1.2kFollowersLike
33.7kFollowersFollow
222FollowersPin

You Might also Like

Predictive Analytics World New York City Conference Announces Speaker Line-Up

5 Min Read

Are Video Streams Overflowing, And Will You Pay For It?

6 Min Read
Image
Big DataBusiness IntelligenceMarketingSocial Data

4 Ways You Can Use Big Data to Market to Millennials in 2017

9 Min Read
big data and personalized marketing strategies
Big DataExclusiveMarketingNews

3 Ways Data is Used in Today’s 1:1 Personalized Marketing Strategies

5 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
giveaway chatbots
How To Get An Award Winning Giveaway Bot
Big Data Chatbots Exclusive

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?