By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    data Analytics instagram stories
    Data Analytics Helps Marketers Make the Most of Instagram Stories
    15 Min Read
    analyst,women,looking,at,kpi,data,on,computer,screen
    What to Know Before Recruiting an Analyst to Handle Company Data
    6 Min Read
    AI analytics
    AI-Based Analytics Are Changing the Future of Credit Cards
    6 Min Read
    data overload showing data analytics
    How Does Next-Gen SIEM Prevent Data Overload For Security Analysts?
    8 Min Read
    hire a marketing agency with a background in data analytics
    5 Reasons to Hire a Marketing Agency that Knows Data Analytics
    7 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-23 SmartData Collective. All Rights Reserved.
Reading: A Text Analytics Commercial
Share
Notification Show More
Aa
SmartData CollectiveSmartData Collective
Aa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Analytics > Predictive Analytics > A Text Analytics Commercial
MarketingPredictive Analytics

A Text Analytics Commercial

TomAnderson
Last updated: 2011/01/18 at 8:58 PM
TomAnderson
4 Min Read
SHARE

Media Convergence is Finally Happening – DIY Advertising   

Several years ago social media, and perhaps more specifically new online web services such as PRWeb and PRLeap changed the way most PR was handled. Taking away almost any benefit offered by traditional newswire services which had charged well over twenty times what these new web services cost, it also took power away from PR agencies and put it into the hands of many small businesses.

Media Convergence is Finally Happening – DIY Advertising   

More Read

AI in marketing

AI In Marketing: Is It Worth the Hype?

The Role of Data in Understanding Demographics for Effective Marketing
Using Predictive Analytics to Get the Best Deals on Amazon
AI is Driving Huge Changes in Omnichannel Marketing
Top Five AI-Driven Digital Marketing Tools in 2023

Several years ago social media, and perhaps more specifically new online web services such as PRWeb and PRLeap changed the way most PR was handled. Taking away almost any benefit offered by traditional newswire services which had charged well over twenty times what these new web services cost, it also took power away from PR agencies and put it into the hands of many small businesses.

Naturally, the web has challenged traditional advertising as well. However, video has long been underleveraged on the web for some reason. I believe this is about to change soon. The media convergence we spoke about well over 10 years ago has taken much longer than we expected, but companies like Hulu, Netflix and of course YouTube, are finally making it happen at a much faster rate than before.

One site of particular recent interest is Xtranormal. I first became aware of the site at a conference almost a year ago. It allows users to create their own videos for free using animated cartoon actors in 15 minutes or less. Most of the first videos created were just comical situations shared among more tech savvy internet users. However, they can easily be used to create advertising spots as well.

In fact, the comical and stuffy nature of these characters is perfect in getting a message across. In a way, the tool, because of it’s rough edges almost apologetically, makes the ugly promotional nature seem more normal and fun.

Here is an example video created around Anderson Analytics‘ new text analytics software development effort OdinText in Xtranormal and then uploaded to YouTube:

Sure, the video while somewhat educating is also clearly promotional. But the characters somehow make it work. Interestingly, fortune 500 companies, most notably Geico known for their hugely successful advertising campaigns have also started using the tool in several of their ads, further legitimizing its use in mainstream advertising.

I think this is further evidence that the video and web convergence we’ve so long talked about is finally happening, and at a more accelerated pace than before.

Eventually many businesses may begin to question why an advertising agency is needed if anyone in the company can create their own commercial using a tool like Xtranormal for free in just a few minutes. Yes, it’s DIY TV commericals!

It will be interesting to see how and when market research will take part in this convergence. I believe with all destructive innovation there is also always a tremendous opportunity.

@TomHCAnderson

TomAnderson January 18, 2011
Share This Article
Facebook Twitter Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

smart home data
7 Mind-Blowing Ways Smart Homes Use Data to Save Your Money
Big Data
ai low code frameworks
AI Can Help Accelerate Development with Low-Code Frameworks
Artificial Intelligence
data Analytics instagram stories
Data Analytics Helps Marketers Make the Most of Instagram Stories
Analytics
data breaches
How Hospital Security Breaches Devastate Local Communities
Policy and Governance

Stay Connected

1.2k Followers Like
33.7k Followers Follow
222 Followers Pin

You Might also Like

AI in marketing
Artificial Intelligence

AI In Marketing: Is It Worth the Hype?

8 Min Read
demographics big data in marketing
Big Data

The Role of Data in Understanding Demographics for Effective Marketing

7 Min Read
predictive analytics for amazon pricing
Predictive Analytics

Using Predictive Analytics to Get the Best Deals on Amazon

8 Min Read
ai in omnichannel marketing
Artificial Intelligence

AI is Driving Huge Changes in Omnichannel Marketing

12 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence
ai is improving the safety of cars
From Bolts to Bots: How AI Is Fortifying the Automotive Industry
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
Go to mobile version
Welcome Back!

Sign in to your account

Lost your password?