Cookies help us display personalized product recommendations and ensure you have great shopping experience.

By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
SmartData CollectiveSmartData Collective
  • Analytics
    AnalyticsShow More
    business using business intelligence
    How to Use a Competitive Intelligence Dashboard to Turn Market Data Into Smarter Marketing Decisions 
    9 Min Read
    unusual trading activity
    Signal Or Noise? A Decision Tree For Evaluating Unusual Trading Activity
    3 Min Read
    software developer using ai
    How Data Analytics Helps Developers Deliver Better Tech Services
    8 Min Read
    ai for stock trading
    Can Data Analytics Help Investors Outperform Warren Buffett
    9 Min Read
    media monitoring
    Signals In The Noise: Using Media Monitoring To Manage Negative Publicity
    5 Min Read
  • Big Data
  • BI
  • Exclusive
  • IT
  • Marketing
  • Software
Search
© 2008-25 SmartData Collective. All Rights Reserved.
Reading: Identity Mixer: better online identity management?
Share
Notification
Font ResizerAa
SmartData CollectiveSmartData Collective
Font ResizerAa
Search
  • About
  • Help
  • Privacy
Follow US
© 2008-23 SmartData Collective. All Rights Reserved.
SmartData Collective > Business Intelligence > CRM > Identity Mixer: better online identity management?
CRMData Mining

Identity Mixer: better online identity management?

StephenBaker2
StephenBaker2
4 Min Read
SHARE

Last August I wrote about the (Still Coming) Privacy Boom. I was frustrated while reporting that companies weren’t coming up with enough new technologies and services for people anxious to control their online data and identities. However, there are developments in this market, including a project at IBM Research: the Identity Mixer.

Last August I wrote about the (Still Coming) Privacy Boom. I was frustrated while reporting that companies weren’t coming up with enough new technologies and services for people anxious to control their online data and identities. However, there are developments in this market, including a project at IBM Research: the Identity Mixer. The idea, according to the article:

For example, an issuer such as a bank or government might provide an ID card containing a broad set of details about a person. That person can then selectively reveal to retailers or service providers only a relevant subset of personal identifiers. Part of the larger privacy project sponsored by the European Union called PrimeLife, Identity Mixer holds the promise to keep your personal life private—and out of the hands of those who don’t need it.

Jan Camenisch, a cryptographer behind this technology, thinks that we’ll eventually manage our online relationships much the way we flip through plastic cards in our wallet. If I pull out my wallet right now, for example, I have a New Jersey’s drivers licence, which communicates no data about my finances, drinking behavior, or the Web sites I visit. I have a Montclair library card, which is associated only with the books and movies I borrow. I have credit cards. I have credit cards. There matters grow a more complex, because they’re tied to all sorts of behaviors and proclivities…

More Read

I’ll show you mine if you show me yours…
Social Media: Back to Spreadsheets
Some thoughts after attending Predictive Analytics World
Airline and Airport Traffic and Delays: A JuiceKit Visualization Demo
Lessons from the recession: Customer Service Spending Needs to Increase in Social Media and Field Service

In any case, Camenisch gives an example. Let’s say a teenager has to prove he’s between 15 and 18 years old to access an online site. Should he have to provide an ID with links to his address, gender, date of birth, and perhaps other nuggets? No, ideally, the card would provide only the information asked for, a date of birth (roughly) between 1992 and early 1996.

This type of technology would be very helpful in health care, where people need to provide confidential information in order to get advice and services:

….if you have healthcare insurance and the firm offers a portal, like webmd.com, where you can go to check on, for example, disease symptoms, then obviously you should be doing this without revealing your identity. On the other hand, the service provider might need to check that you indeed have insurance and have paid for this service beforehand. It won’t, however, reveal any other information. If they issue a certificate indicating that you have paid for the service, you can use that certificate later to convince them that you have indeed paid, but these two transactions cannot be linked so there’s no way to tell who you are.

I believe we’re going to demand these types of technologies and services. Europe, which has a much higher awareness (and fear) of the issue, is likely to be a leader. (This research, not surprisingly, is centered in IBM’s European labs.) The winning formulas are going to be those that not only figure out the technology, but also develop intuitive interfaces and clear communications. We’re going to be making lots of these identity decisions, after all, from our phones.

 

 

TAGGED:europeibmprivacy
Share This Article
Facebook Pinterest LinkedIn
Share

Follow us on Facebook

Latest News

ai product development
Why Businesses Outsource AI Product Development Companies
Exclusive News
banking tools
The Fintech and Banking Tools Global Entrepreneurs Rely On
Fintech Infographic
business using business intelligence
How to Use a Competitive Intelligence Dashboard to Turn Market Data Into Smarter Marketing Decisions 
Analytics Big Data Exclusive Marketing
fda14abd c869 4da5 943c c036ad8efc2e
How Data-Driven Journalists Are Using API News Apps to Improve Reporting
Big Data Exclusive News

Stay Connected

1.2KFollowersLike
33.7KFollowersFollow
222FollowersPin

You Might also Like

Business Analytics and IBM

7 Min Read

Project Gaydar: A Reminder That Privacy Isn’t Binary

3 Min Read

An Assessment on the Cyber Threat

8 Min Read

IBM Bets a Billion to Mobilize Watson Business Unit and Monetize Cognitive Computing

15 Min Read

SmartData Collective is one of the largest & trusted community covering technical content about Big Data, BI, Cloud, Analytics, Artificial Intelligence, IoT & more.

data-driven web design
5 Great Tips for Using Data Analytics for Website UX
Big Data
ai in ecommerce
Artificial Intelligence for eCommerce: A Closer Look
Artificial Intelligence

Quick Link

  • About
  • Contact
  • Privacy
Follow US
© 2008-25 SmartData Collective. All Rights Reserved.
Welcome Back!

Sign in to your account

Username or Email Address
Password

Lost your password?