Intuit uses attribution analysis, behavioral targeting, and funnel-aware messaging
I led a session at the National Center for Database Marketing (NCDM) conference in Miami last month on how to “Target Customers…
NielsenWire Scores 10th Place in Top Market Research Blogs of 2011
It's finally time to reveal where each of the market research blogs placed in the top 10! In case you…
Ignoring Facts and Hoping for a Miracle Cure
PowerBalance, provider of trendy bracelets that are “designed to work with your body’s natural energy field”, have admitted that there’s…
Design by the People: Testing reveals the most effective web designs
Do you allow designers to dictate the structure and appearance of your website? Are design choices made based on looks,…
Best of 2010: Social Media Stats & Year in Review
Our SMG social media roundup this week is all about the year that was 2010. I hope you had an…
5 4 3 2 1 …
Here is wishing you the very best for 2011 and here are some MUST DO's for your digital programs...1) You…
How to Avoid Killing Survey Respondent Engagement with New Market Research
Why do surveys continue to be more than 20 minutes long with complex matrices/grids, long multiple response lists, and very broad…
2010 was the year of Preferences
I first published this article on January 18, 2010. It was my prediction about what I thought the year 2010…
The “thin edge of the wedge” strategy
Establishing relationships with new users is the hardest part of growing a startup. For consumer products establishing relationships can mean…
The Changing World of Communications
This week in the New York Times an article and a follow on post on the NYT Bits Blog talked…
